Ferrari shares fall after launch of first EV as Jony Ive design proves divisive

saltyoldman

The main mistake made here is that the color is a weird sky blue. The actual shape looks great - just needs to be red.

ChrisArchitect

Related: Ferrari Luce https://news.ycombinator.com/item?id=48271629

ortusdux

Marques Brownlee toured one recently - "Ferrari Luce is the Most Controversial Ferrari Ever" https://www.youtube.com/watch?v=6Reu1WS3BhM

Insanity

I’m not really sure why someone would hire Ive to design a car. I don’t know much about him, but to me he’s mostly known for designing Apple products, not luxury vehicles. Hiring someone because of their name recognition in a role they aren’t suited for would of course backfire. (Again, maybe he does have some prior work that means he’s suited for the job and I’m just unaware)

Havoc

There is some chat as to why it looks like that shape below [0]. In short no engine space constraint & aiming for efficiency rather than downforce. https://youtu.be/K-o0r2zSgCE?t=2162

cbdevidal

What prevents car manufacturers from taking a normal-looking body style and electrifying it? Seems popular with the aftermarket mods. Every hybrid and EV I can think of looks like a suppository. Edit: I asked AI the same question and it reminded me that BMW’s i4, Camry Hybrid, Porsche Taycan, Ferrari 296 GTB (hybrid), Corvette E-Ray, F150 Lightning, and Genesis Electrified G80 all look fairly similar to standard ICE vehicles.

seydor

Divisive. there is someone who liked it?

ExoticPearTree

The front looks very not Ferrari.

vjvjvjvjghv

Looks like a nice Kia or Hyundai.

HardwareLust

Holy shit is that thing ugly, both inside and outside. Hiring Jony Ive was a huge mistake. Thank God only a few will be produced and those will be squirreled away by a handful of oligarchs and will never see the light of day.

hkchad

Probably have to turn it upside down to charge it

throw7

Without the badging I wouldn't have guessed Ferrari.

vinni2

Reminds me of Homer Simpson designing a car for his half brother and making him bankrupt.

throwfaraway135

Am I the only one who was impressed by the interior design? But yeah, the body is ugly as hell, I think it lacks aggression in the design.

harry8

It’s fine looking car. It isn’t a fine looking Ferrari or even close.

proee

Definitely some Toyota Prius vibes. They certainly should take some design risks, but not in the direction of an everyday commuter. I can only image the amount of patting on the backs the Ive team gave each other. Good job guys, on to the next project.

roboror

Before I saw the car, I figured the response would be overblown like many are these days, but yikes that is really an uninspiring silhouette.

nerdjon

As someone who is not in the market for a Ferrari, I feel like I am crazy for actually kinda liking the look of it? (The blue is bad, they should have used the red one for all of the marketing) I mean, I feel like it should be a departure from the Ferrari look since it really isn't one that fits the expectation of what a Ferrari is. It feels like this is more an expansion of the Ferrari brand into a new segment while also borrowing from the rest of the brand? They even said "entirely new Ferrari". I feel like if it did try to look like a normal Ferrari but then it didn't feel, sound, etc like one due to being Electric people would also complain.

ehoba

It’s just not an attractive design at all, and stat-wise it’s laughable compared to a Tesla, especially at that price point. There’s no way this sees production. If anything, this just harms the Ferrari brand.

gogusrl

The stock fell down to the price it was a SIX days ago. It was even lower at 321$ 11 days ago. Guess the guardian forgot to mention that. https://finance.yahoo.com/quote/RACE/?guccounter=1 til ferrari's ticker is RACE !