Ferrari Luce

karakoram

I don't like it at all. The curves, the silhouette, does not work at all, it does not "speak" to me as a Ferrari. Again, a heritage brand ruined by an obnoxious, pesky iPad like display that has no business being in a Ferrari. The front profile is hideous too.

KellyCriterion

Attention: AUTO-playing videos+sound when visiting

babelfish

Looks like the BMW i3 met a Magic Mouse

jebarker

Imagine being able to afford a Ferrari and then buying the one that looks like a fancy Prius

oytis

> Sound waves are captured from electro-mechanical vibration in the axles that are equalised, amplified and delivered alongside visual feedback to inform the driver In other words, they made an EV do wroom-wroom?

jauntywundrkind

Four wheel steering, active suspension, low center of gravity, 1050 HP... The display & controls do look very nice! I love how they found a way to make the sound provide real feedback. I wonder if the cabin gets feedback faster than the speed of sound in air would travel, that would be neat. I'm skeptical they kept the loop fast enough to beat speed of sound in metal though (5000~6000 m/s for steel). > The Luce’s sound system doesn’t generate artificial noise. Instead, a precision accelerometer mounted at the center of the rear axle captures the actual vibration of the rotating electric components. That signal is then filtered, equalized, and amplified — essentially working like an electric guitar’s amplifier. The result is a sound that’s rooted in the real physics of the machinery, not synthesized from a speaker library. https://electrek.co/2026/05/25/ferrari-luce-first-electric-f...

KeplerBoy

This style might have worked as an apple car. It sure as hell doesn't work as a Ferrari.

hnthrow0287345

That's heinous. Their firm should stay away from sports car brands.

antinomicus

What market exists that would buy this car??

reaperhulk

Discussed 3 months ago as well: https://news.ycombinator.com/item?id=46949642

dvt

Somehow managed to make a Ferrari look as cheap as a Tesla (inside and out).

skyberrys

At first I thought it was a Ferrari custom built for Jony Ive made just to his specifications. But once I saw the first image I could easily understand it was designed by him. It's a talent to be an industrial designer with such a clean recognizable style that it's like a signature, easily recognizable as to who it belongs to.

ZiiS

If the brief was to make an ipad stuck to the dash of a Ferrari not ruin the rest of the car then that is certainly one way to do it.

johnfink8

It looks like something a villainous billionaire would drive in a sci-fi dystopia. And not in a good way.

EugeneOZ

Doesn't look like a sport car. From above it actually looks like a phone. The main thing is that the charging port isn’t on the bottom.

skeptrune

I really appreciate how "Jony Ive" this looks. Feels like they absolutely nailed the style. I personally feel like it looks like a disposable tech hardware product, but to each their own. I'm sure a lot of people will love it.

iknownthing

Well that doesn't look like a Ferrari

wheelhead

This is somehow even worse than the swatch/AP collab.

flokie

love the interior, not sure how i feel about that front end however. "The lowest drag coefficient in Ferrari history" is not what i would have guessed just seeing the picture alone, so props to them on making this possible!