AI-generated posters don’t have to be horrible

ereiamjh

Everyone's sick of seeing the same default ChatGPT style on posters for everything from village fetes to coffee shops to school plays. But I'm convinced that just vetoing AI is to throw away the baby with the bathwater. So I set out to prove it.

atrus

This feels like an AI trap almost. A lot of the badness comes from people who don't want/can't put effort into it, so we all get a deluge of the sameyness.

petetnt

The author claims that the AI posters don’t have to be horrible, but fail to see that the dozen variations generated are not distinctive - they might have somewhat different typography or imaginary, but still have the same AI uniformity and smell as the crappy restaurant poster you see on the street. The core issue is not only technical, but also the lack of vision and imagination when creating art or even infographics.

CraigJPerry

Designers republic and memphis were the only designs i couldn't immediately see were AI generated. The only reason i couldn't tell memphis is because it's aping a known design language already, it's just a perfect copy so me not being able to tell it wasn't AI isn't a free pass in this case. I think if there was a little less "grid" feeling to the layout details then i wouldn't be able to tell on a few of the other designs either. Edit: the designers republic version is quite a lot different than the others, it's not just that it's the only design to avoid pairing every feature with an icon, it's the whole layout variety - there's different font sizes, the positioning of elements is very well done to my eye. I'm gonna say this has to be another case like memphis, there's some pre-existing design language that i don't know of and it's just aping that. It's much more human than the others which i can believe are straight ai.

bananaflag

But the thing is, all have that icon+text style in the "tombola, cakes and drinks..." part. If I wanted to be distinctive, this is what I would have tried to get rid of at first, not the "visual style" (it's sort of like Windows XP visual styles, no matter how different they are the overall layout is still recognisably Windows).

JSR_FDED

It’s not complicated - the default style signals low effort. Why should I get excited about the village fete if the organizers put in the barest minimum of effort? But there’s another reason it drives people crazy - it’s low effort trying to present as high effort. If the sign was simple Comic Sans then it would at least be charmingly honest.

hnacobsxph

That icon+text row is the tell for me too, though I'd blame the prompt more than the model, nobody ever asks for an awkward layout.

hermitcrab

That default style is very recognizable. I am seeing it everywhere. I guess it is like the early days of wordprocessing, where you saw Comic Sans everywhere.

jdw64

But if a designer improves an AI design and I feel it's fine, does that make me strange? If you ran a blind test on this, I think it would come out with high preference...

agnishom

I think this is a misdiagnosis of the problem. The AI posters are just fine, perhaps even pretty good. The problem is that using AI to create the posters show a lack of willingness to put in effort, and it makes you question whether the producer cares about the product and whether they care about the large scale societal problems related to the usage of post-2022 transformer based neural networks.

A_D_E_P_T

What's interesting is that you can't do the same with long-form AI prose. You can ask any given LLM to write in different styles, but it will always fall back on the same rhetorical and structural techniques, so the "new style" is strictly surface-level. In fact, it's getting worse over time -- especially in Claude from Opus 4.6 --> Opus 5. I suspect that the same thing is happening here -- as other comments note: lack of distinctiveness, uniformity -- but that the low information content of posters prevents it from becoming immediately obvious.

akk0

AI posters may or may not have to be horrible, but they absolutely must include [ icon | icon | icon | icon ], apparently

anonzzzies

I see, across my city and others I visit, every bar/restaurant/etc now has low effort one shot posters, menus, etc, some with old chatgpt nonsense text / errors. It's everywhere. All that brown-ish hue food 'pictures' etc. I mean 'authentic Pizza napolitana!' and then an AI generated picture of said pizza... One of them (an Italy born Italian restaurant owner here) and he just said; people come in with the very expensive pictures / menus I had before and the same amount of people come in with these free ones. And he actually likes these better as photographing (real, not mcd/burgerking plastic props with poison paint to make it look better) food is hard , even when paid for.

dude250711

AI posters are not horrible, they just expose the person who "commissioned" them as trash. In a way, that is a good thing, since you can avoid them more easily.

lloydatkinson

Their very first attempt is arguably the best one there. I was surprised they didn't like it much and kept going. Then the "Stamp / Letterpress Style (Modernised)" was the only other good one. So of the two designs made, only two were good, the rest was quite bad and lost all meaning.

RomanKornev

Moral of the story - have taste. Just like in engineering.

r_lee

these are definitely better. I really wonder what's going on in the minds of those who make the shitty AI posters? like, are they that unaware? for me when I see them I just get instantly repulsed

Razengan

Most AI-generated art is "good enough" for most one-shot designs by now (though still not [always] as good as a good meat-based artist of course) The problems right now are: - Maintaining a consistent and coherent style/aesthetic when you have to generate lots of assets for something. For example sprites in a video game. - Iterating over a design for more than a few passes. For some reason most models keep degrading the entire image if you keep asking for edits to a specific part of the image. Or, some problems are or become impossible for them to fix no matter how you prompt them.

userbinator

I remember seeing that default style long before AI. Probably where it came from. At least the default is not Corporate Memphis.

walthamstow

It's not that the first one is so awful in isolation, it's that they are everywhere you look when you walk down the street. The barbers, the school fête, the cafe, the church. Everywhere.