The AI Aesthetic
montroser
252 points
115 comments
July 30, 2026
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Discussion Highlights (19 comments)
anon373839
How could an article on the AI aesthetic not mention the curiously anatomical company logos? On a more serious note, I like the tiny icon trend as depicted in the article. Those little icons next to menu text are pretty ornamental, and don't need to be as big as they usually are.
guessmyname
> For example, there’s the hamburger menu (≡) which saw a proliferation during the rise of mobile due to the constraints around screen size. Speaking of this, GitHub replaced theirs with a pancake emoji. Maybe related to the stacked pull-requests announcement earlier today.
AsyncBanana
A lot of these things are continuations of previous trends too. The shimmering text effect is strongly reminiscent of skeleton UI, only repurposed for chat interfaces. As always, design is more continuous evolution than discrete shifts.
fidotron
The defining "AI" aesthetic is the TUI, for better or worse. The real question is what the post-AI aesthetic will be, and at a guess it will bifurcate into obsessive recreations of earlier happier pre-AI times, and some sort of opposite extreme of videos of Chinese cities covered in LEDs.
jjcm
> There are other aesthetics my brain associates with AI, like beige/cream colors, orange accents, and serif typefaces Something to consider regarding the narrow space AI-created designs align on: LLMs are trained to write consistent code. This makes sense for something like a billing or a backend function - you want that code to be consistent. The problem though is that LLMs write code to represent designs as well, which means you get consistent designs. You end up aligning on a generic mean because of it, which is often why you see these repeated aesthetics. It was something I saw when I was working on AI tooling over at Figma. It was very hard to get creative, unique outputs out of LLMs. One thing I'd recommend if you're trying to avoid this is try a diffusion model as a starting point. Gpt-image-2 is a VERY capable designer, and Opus and Fable are fantastic at converting images to webpages. Starting with images will let you sidestep a lot of the uniformity of output that LLMs have. I'm heavily biased here as this is what I left figma to build ( https://news.ycombinator.com/item?id=48995754 ), but even starting with gpt-image-2 to give you a general sense of the look/feel will heavily differentiate you on the design front. Here are some examples of image->webpage outputs I've been playing with: https://html.non.io/tarot/ https://html.non.io/neonRamen/
hmokiguess
Tangent but, I still know plenty of people who are not aware of the "hamburger menu" and also do not know it as such or reference it as such. The bubble in tech is pretty strange but I digress
aetherspawn
The tiny icons are good. There was a touch device fad that surfaced, and is subsequently dying, now that people realise that using laptop screen realestate more efficiently helps those doing actual work.
cyanregiment
Uhh what? So shadcn, bad devs using small icons and antialiasing - I think this is all peripheral to AI aesthetics. Midjourney has a definite aesthetic. Minimax has one. Stable Diffusion definitely (ugly, but free ) Sora everything is rendered in Octane lol If it’s cartoon or animated it’s Ghibli. I have not noticed “orange” as a particular AI trend.
cortesoft
Is the "'shimmering text' for waiting" thing really that recent? I feel like that is a bit older, but maybe I am wrong. I have more and more difficulty remembering how long things have been around as I get older.
A_D_E_P_T
> before AI what were the connotations of the sparkle emoji ? It generally stood for either: - fireworks (combined with other firework emojis,) - birthdays/festivals (next to the birthday cake and "party popper" thing emoji,) - magic (next to the wizard or wand, which features almost identical sparkles) It was pretty festive. Now it's just AI, lol.
Centigonal
Another AI-ism is the use of the word "grain" in technical contexts. I'm confident the OP is human-written, but everything in my AI-supported codebase is about grains, seams, tracer bullets, and load-bearing components now. I'd barely heard some of these words before, and now they're everywhere. It's like everyone suddenly has a friend who speaks in the same idiosyncratic way, and we're all picking up their vocal stims.
dgunay
There's definitely a lot of AI-generated websites, especially for dev tools & SaaS, that love to have dark backgrounds, cool colors (purple especially is making a resurgence it seems), and tons of fancy UI widgets.
andy_ppp
I think the article means the seahorse emoji, as we all know the unicorn emoji doesn’t exist.
ltbarcly3
There are like 43 tiny icon libraries and frameworks for web design. AI didn't start this trend at all. This article is just "put AI in the title and it will get attention" and apparently it works.
paxys
This is mostly just the 2010-2024 SaaS aesthetic. AI was trained on it and so is picking it up.
baubino
> There are other aesthetics my brain associates with AI, like beige/cream colors, orange accents, and serif typefaces First, they took my em dash. Now, they’re taking my neutral background with orange accents.
firasd
An irony to this is that the front-ends generated by older models are gonna end up looking distinctive. If you rock a Claude Sonnet 3.7 (or was it Sonnet 4) mid-2025 purple gradient background forever you've set yourself well apart
blfr
I think that most early AI aesthetic will go the way of bootstrap and become associated with ultra utilitarian software where no one thought about intentionally making a design. Fable can easily generate something like a design system for itself from whatever starting point you give it. So if you want different aesthetic, you can bang out the aesthetic first in Claude Design and then serve it to Claude Code to follow. It will follow.
ayaros
> They should’ve just thrown unicorns in there for the trifecta Ah, unicorns. We've seen plenty of them throughout the AI bubble. Very apropos.