YouTube ads are about to get even longer and they'll be unskippable

rolph

google is seeing an uptick in viewing with a smartTV, so they think that means family time in the livingroom, thus 70s style TV is the model of the day. have they considered home office, phones are just too small, and studios where you watch the screen and perform the "how too" from across the room are getting to be a thing [mancaves, shesheds]. i would definately have a curated, edited feed of YTz to a group viewing location, rather than a raw stream.

ducktastic

They really are unbearable: I use Duck Player primarily to view Youtube, connected via city wifi and every so often, I receive a message saying that youtube thinks I am a bot presumably because they are not getting ad revenue. Of course I have a workaround for this but annoying nonetheless.

nerdsniper

I just pay for YT Premium. I’m genuinely curious why that option is so controversial? Happy to get people’s thoughts. So I never see any ads and I feel like I get enough value for what I pay. It even helps me skip in-content ads with a single click.

xedrac

Maybe this will help people kick their doom scrolling habit.

hedora

On our TV, using the official YT app, it just rapid cycles through the first few seconds of each ad. As far as I can tell, this is part of a Google-operated display fraud scheme. I wonder how the new standards will impact our user experience. Will they just halve the length of time each video is run and charge for twice as many impressions? They could also just run the ads in the background (with the video displayed over it + ad audio muted).

Razengan

Has anyone ever actually purchased anything because you saw an ad for it?

ajay-b

Does anyone have a good study as to how much advertising is too much advertising? There are some content creators on YouTube I enjoy watching but it's an ad every five minutes and it just ruins it all. For some, I've reached the point where I don't bother watching anymore because the ads are just too much. I sympathize with creators wishing to make money, but ... it's just becoming relentless. I'd love to see a study or even better YouTube internal analysis of how much viewers are willing to take before they just say enough.

ray023

Why are people even so dumb to use TV apps for a fucking TV? Just connect a "computer" to the TV and play YouTube with a mouse and KB and with Brave and Sponsor Block. If they ban adblockers and Sponsor Block there will be AI solutions that let you cut the ads out in the future. Nobody should use shitty TV apps. It's like more convenient and practical to have some kind of PC like device attached to the TV for 100 other reasons as well. They are feeding this shit only to the dumb mass consumers who have no clue about anything. "Just pay for YT premium" so that an evil megacorp is using your money against you, no, thanks! Donate to creators you like as directly as they allow it. They are also dumb and let Patreon or whatever suck large percentages off their donations for whatever retarded reason.

lofaszvanitt

Good, less youtube, more free time.

scblock

There are already minutes of unskippable ads when watching YouTube on a device like an Apple TV. And they come fast and furious, as bad as or worse than network TV. And the best part is that many of the ads that show up are literally scams. YouTube has no ad standards that I can tell.

tzs

Note that this is talking about ads when you watch via their TV app, not when you watch on your computer in an ordinary browser. The ad experience in the browser is interesting. I've watched several videos today with no ad blocking and have only seen a couple of ads which were skippable after 5 seconds. For the last year I've doing this on YouTube. • I start the day with ad blocking turned off. • As long as all the ads I get are skippable after 5 seconds, and any ads that are not pre-roll ads are not too close to the previous ad, I just skip and my annoyance level stays low. I get annoyed if the ads during the content are not well spread out. • If they put in a non-skippable ad but it is close to 5 seconds (6 seconds and 15 seconds seem to be the two shortest lengths for non-skippable ads) and it is not followed immediately by another ad I treat it like a 5 second skippable ad. • If a 6 second non-skippable ad is followed immediately by a skippable after 5 seconds ad, my annoyance level rises some. If they only do this a couple times in a day I'll probably let it slide. • Any 15 second or more non-skippable ad raises my annoyance level a lot. • If my annoyance level gets too high, by either (1) a 15+ second non-skippable ad or (2) too many of those things that are annoying but not as annoying then ad blocking gets turned on any open YouTube tabs get refreshed so it will apply to them. • Any ad they show me that is actually relevant and useful is not counted when evaluating annoyance level. This only happens rarely. I haven't kept stats but it definitely feels like over the first couple of months of doing this they changed the ad lengths, intervals, and how often they show me non-skippable ads in a way that avoids annoying me enough to turn on ad blocking. I now sometimes go over a week without turning on the ad blocker.

Funes-

Advertising and its consequences have been a disaster for the human race.