The Australian government has announced gambling advertising reforms
gostsamo
112 points
83 comments
April 02, 2026
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Discussion Highlights (17 comments)
babaliauskas
Bold move limiting gambling ads to just three per hour. Next up light-touch bans on cigarettes where you can only smoke during ad breaks.
NamTaf
Finally. The deluge of gambling ads on TV during Friday night footy is absolutely appalling. There’s a very robust conduit for normalising sports gambling through advertisements around the broadcasts and it’s clearly influencing young adults. I’ve noticed a dramatic uptick in how common it is compared to when I was that age.
brotchie
Gambling ads are to Australia what Pharmaceutical ads are to the USA.
GlacierFox
This is all I see on ad supporteed TV at night here in the UK. And half the time during the day. It's a serious problem coupled with, I assume, serious lobbyists here in the UK.
Hikikomori
Let's hope that they don't burn someone else's house. https://youtu.be/ZI3zaHUsgXg https://youtu.be/jZivPIRvi0U
amarcheschi
I'm from italy where we have a ban. Some companies now make advertisements of news websites that it is clear are also part of betting companies. For example, https://www.admiralbet.news/ has as other Google result the betting website. However, I do have to say it is still less than before and it's much better
clickety_clack
Ireland needs this. I don’t live there anymore, but the amount of ads literally everywhere you go there these days is insane. Gambling ruins lives.
Apreche
> "Today it's gambling advertising, tomorrow it's alcohol, then it's sugary drinks, fast food, critical minerals and who knows what else comes next," chief executive Kai Cantwell said. We have already learned our lesson. Prohibition doesn’t work. But advertising does work. Banning advertising also works. We should allow people the freedom to participate in vice, but ban all advertising for it. Anything harmful to society should not be advertised. No ads for cars, guns, recreational drugs including alcohol, unhealthy food, fossil fuels, or gambling. Who knows what comes next Kai? Hopefully everything.
beloch
"TV ads from betting agencies will be capped at three per hour, between 6am and 8:30pm" ----------- And thus, the ten minute Australian gambling ad was born.
jjcm
A great first step. I'd love to see a sin tax associated with this as well - ie, for adverts that do run, they should have to pay a % of the ad fee to the government. I don't think people understand just how ingrained in the culture gambling is in Australia. One of the primary 3rd spaces for people in Australia are RSLs, which are technically clubs for veterans to get co-op like services, but have evolved into a 3rd space for everyone that offer food, alcohol, entertainment, and of course, sports gambling and "pokies" (poker/slot machines).
jmyeet
People reading this may not realize how pervasive gambling is in Australia thanks to poker machines ("pokies"). These are slot machines, basically. And they're everywhere with one exception: they're illegal outside of casinos in Western Australia. In every other state, you can walk into many pubs and RSLs ("Retired Servicemen's Leagues", veteran's clubs, basically) and sit there and lose your house. Pokies can be the only thing keeping many businesses in business. They licenses are so valuable that some businesses are bought simply so the licenses can be transferred. Some state governments realize this so reduce the number of licenses on transfer (eg you buy a business wih 20 pokies and you get to transfer 16 and lose 4). This had the predictable outcome of having pokie licenses skyrocket in value. AFAIK sportsbetting (eg DraftKings) is illegal in Australia because the government has realized how damaging it is yet pokies remain legal . Oh it's worth adding that Stake, which is headquartered in a shack in Curacao for legal reasons, was started and run by Australians who have absolutely raked in the cash to the point of now being billionaires. Another problematic part of all this is how gambling has been effectively used for money laundering. The casinos already got hit for allowing this to happen. Pokiies and smaller establishments remain a loophole. Consider the case of Troy Stolz [1], who leaked documents about ClubsNSW not complying with anti-money laundering and compliance. ClubsNSW was able to bring a private criminal prosecution about this. Youtuber Jordan Shanks-Markovina had his house firebombed (allegedly over this) [2]. Youtuber Boy Boy showed how ridiculously lax AML is with gambling [3]. [1]: https://www.theguardian.com/australia-news/2023/feb/07/clubs... [2]: https://independentaustralia.net/life/life-display/friendlyj... [3]: https://www.youtube.com/watch?v=DoyH1dgj8Lo
pelagicAustral
I fashion myself a bit of a fan of football and an occasional F1 viewer, and I must say, every time I watch a live event with friends I can't help but mention how betting houses have completely taken over the advertising space. Betson, Betano, Betway, bet365,etc... that and the pervasive Crypto.com it is unbelievable how they are trying to find a niche in this demographic. The crypto ones are the best, it's like they are not even trying to hide the nature of the business any more.
markus_zhang
I wonder how much the business of online ads and gambling gaming (so called social casino) is. What happens if they both get banned? Must cause a huge amount of loss of revenue from the cloud operators at least.
daemin
That's a nice start but it's really just a band aid over the real problem, kind of like how politicians don't actually want to solve the underlying issue but instead just want to be seen to do something. The real insanity is just gambling in Australia. As the article mentioned the people in the country have the highest losses to gambling anywhere in the world. This goes beyond sports betting, as that is just the latest thing, to poker machines (slot machines for you USA people) and other online gambling (cough Kick & related companies cough). I am old enough to remember the introduction of poker machines in pubs and clubs here in Australia and it was always framed as a personal choice and government revenue source but all it did was result in money going from families to the big corporate "entertainment venue" operators (pub and club owners). I'd love it if Australia got rid of all gambling from normal parts of society and limited it to strictly regulated casinos (at most), but the gambling industry is so firmly entrenched in politics and society that I don't see any change happening soon
dhruv3006
About time man.
jackvalentine
Weak reforms, I'm disappointed and will write to my MP to express that sentiment. Frankly all advertising for gambling on TV, radio, social media, bus stops - everywhere - should be banned the same as we did for cigarette ads in the 90s. It basically killed a bunch of racing teams that I was a fan of but it needed to be done.
forbiddenvoid
> "Today it's gambling advertising, tomorrow it's alcohol, then it's sugary drinks, fast food, critical minerals and who knows what else comes next," chief executive Kai Cantwell said. Good? I really hope that we are approaching a day when we realize that advertising itself is harmful, and leads to contra-social behavior in general.