Rock band Muse lose social media handles to Meta’s new AI tool
erremerre
36 points
91 comments
September 09, 2026
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Discussion Highlights (18 comments)
pavel_lishin
It'd be "stolen" only if Muse (the band) didn't agree to this, or were strong-armed into this.
yieldcrv
Nothing in the article about a lack of consent, only assuming. Random source. Conjecture. Random quotes from everyone except the affected parties. Curiously low signal.
riffic
that's how it has always worked. The namespace belongs strictly to the service operator and they shuffle names around based on any arbitrary process and it's mostly vibes driven.
bena
If I were the band, I’d do the same. I would not want the potential fallout of the when the AI tool goes sideways. Or stupid requests. Etc Let meta handle redirecting band questions to the proper account.
whythismatters
Actual title of the article: "Muse Give Up Their Social Media Handle to AI in Ironic Twist"
Cameri
They probably even got compensated.
BLKNSLVR
They manage to do everything in a such a way as to indicate "I have more power than you". Gives me the ick.
theturtletalks
Wild so many creators are pouring their life’s work into these platforms instead of their personal website
zdragnar
"lost" is incredibly misleading, as there's no evidence they weren't paid to hand the handles over.
incanus77
One of my absolute favorite apps similarly likely got a bid to change. https://allume.com/allume-faq/
sippingabonedry
> The exact circumstances surrounding the changes aren't clear. The exact circumstances are that they likely paid them a shitload of money.
Terr_
Reminds me of Musk "stole" the @X and @e Twitter handles from users.
sneak
You don’t own your username on the systems of other people. People using Instagram usernames as identity is so insane to me. Why does everyone love sharecropping?
comrade1234
I never heard of muse the band. I never heard of meta's muse either.
etchalon
Just the absolute worst company always doing the worst things.
agnishom
Great! Can't wait until a few billion dollars are wasted on a new Meta product which becomes a nothingburger even before it starts
sitzkrieg
my original instagram handle was magically overtaken and handed to a celebrity in like 2020. meta doesnt care, employees do it for favors
gred
I'm sure somehow it's George W. Bush's fault.