Muse – Meta’s personal AI agent
yks
434 points
459 comments
September 08, 2026
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Discussion Highlights (20 comments)
misrasaurabh1
I really don't want to share all my personal life information with meta like this.
parapsychic
Judging from the website, Muse seems to be too keen on making me buy things - Book Tickets, Buy a Stroller. Would this personal AI spam me with ads randomly like this?
sroerick
Facebook is the first to market with a polished openclaw? Good for them. I'm sure many others will criticize other aspects of Meta, and rightly so. But imagine using a Claw agent with zero tech support available
RGS1811
I have a hard time understanding, given the abundance of bad faith and predatory behavior Meta has displayed over entire span of its existence, why anyone would want to consult with its "personal AI" or grant it access to "all aspects of your life".
declan_roberts
"With its own browser" I can't even begin to comprehend what kind of personal and PII data this thing will be scraping from its users. Caveat emptor!
modeless
Does anyone else remember "Facebook M"? In 2015 Facebook (not yet renamed to Meta) launched a personal assistant named simply "M" that lived in Messenger and functioned remarkably like ChatGPT does today. At the time it was basically entirely humans on the backend, with the idea that they could replace humans incrementally as they collected data. Really ahead of its time. They shut it down in 2018, which seems shortsighted in hindsight. That data would have been invaluable just a few years later. https://www.technologyreview.com/2017/04/14/152563/facebooks...
cautiouscat
I’m sure general population won’t care but they’ve got me fucked up if they I’d ever use something like this. Glean my personal info and preferences the hard way! Through what insane videos I like on Instagram!
wiradikusuma
From the demo, it seems towards "buy buy buy", but I'm cheap, I always compare prices, even for repeat items (who knows, another seller might happen to be cheaper now?). Maybe I'm in the minority?
sho_hn
Interesting how the first beat of the curiously-low-bitrate, kinda-ugly video presentation was admitting that the agent's highest priority is to get me to buy more stuff through its store front. It's certainly honest. Is this marketing to end-users or to stakeholders?
avaer
> A personal AI agent can help with everyday tasks like booking reservations, monitoring prices, managing reminders, creating documents, generating images, and researching topics. Always the same thing. I wish product designers would have some modicum of imagination for how agents can actually help people. Literally none of these examples are improved by this kind of personal AI agent; on the contrary, it means letting your agency be dictated by companies that do not have your interests in mind.
exizt88
I'd give a lot to see the WA group chat between the Instinct founder and their VCs.
ChrisArchitect
Announcement post: https://about.fb.com/news/2026/09/introducing-muse-personal-...
xnx
Ironically, one of the things I most want from an agent like Muse is to read Facebook and Instagram for me and present posts in a user-friendly and ad-free format.
arionhardison
The features don't really matter here IMO; where does the PA function live? Whoever runs it sees intent streams. If that goes to a startup then the planning, coordination etc.. is ad free. I don't think Meta wants to live in that world. Travel is such a huge play here because its inherently social; so "^n viral loop where N is travelers; odds are most will have some meta app so possibly lower friction here too. Not to mention the adjacent travel econ: e.g.: eat, sleep etc.. Amplified an order of magnitude for the e-mail piece given how badly Meta would like to have google's g-mail data. Either way, interesting play IMO. Note: Moved from dupe thread.
nzoschke
Why would you share data with Meta like this? The Agent Computer is super powerful, but by definition its easier than ever to build one yourself, and a the result is a personal and private computer. I know most "normal" people wont want to build their own this but there are still a lot of options that don't involve giving Meta or Grok all your data. I put some notes on all this here: https://housecat.com/blog/agent-computer-101
Centigonal
Exciting to finally see glimmers of Meta's vision for its massive LLM investment. It's not a bad product idea, but adoption might be rough because of all the negative goodwill that Meta has accumulated over the years. Also, I wouldn't be surprised if someone (maybe one of the big AI labs) ran Meta's own playbook against them here by creating an imitator and aggressively funding adoption to try and win the market as a fast follower.
andrewinardeer
Not available outside USA?
armanj
"meta" and "personal". one of you is lying.
thm
Hard to trust a guy with your life after he already came for your legs.
dbg31415
Zuck: Yeah so if you ever need info about anyone at Harvard Zuck: Just ask. Zuck: I have over 4,000 emails, pictures, addresses, SNS [Redacted Friend's Name]: What? How'd you manage that one? Zuck: People just submitted it. Zuck: I don't know why. Zuck: They "trust me" Zuck: Dumb fucks