Micron Suggests Apple Helped Cause Memory Price Crisis

WarOnPrivacy

Micron's chief business officer has hinted, that Apple's tough supplier negotiations contributed to the conditions behind the global memory shortage. Sumit Sadana explained that Micron was unable to fund capacity expansion during the industry's previous slump, a period when its margins turned negative partly because some buyers pushed relentlessly for lower prices. "We told a couple of the customers who were being very aggressive with pricing at that time that this is not constructive. A lot of the industry investments got shut down in 2023 because of really poor pricing and really poor margins."