Apple raises prices of MacBooks, iPads

jaimebuelta

The configuration I’m interested in (I’m waiting until new M5 models are launched) just increased $1000 :-/

cmdrmac

The price increases are absurd for some configurations. Glad I placed my order for a new mb pro a couple days ago.

piinbinary

I have a suspicion these new prices will stick around, even after the RAM shortage ends. Speaking of which, what's the timeline of the RAM shortage ending? I have no sense for whether it is going to be (for example) 6 months or 3 years.

bix6

How is the mini not increased?

cmdrmac

The price increases are unsurprising considering Tim Cook said it was "unsustainable" for Apple to keep absorbing the increases. Glad I ordered a new machine a couple days ago. I suspect that these price increases will stick around permanently (or at least for a long while).

brandrick

The shine of the Neo just rubbed off somewhat.

erxam

Just yesterday I saw people saying that Apple wouldn't increase prices until the next refresh. And I agreed! So… holy shit. I think we're going to see even further price increases across the industry. There already were a ton, but it can always get worse, of course. Thank you, OpenAI. What would have we done without your attempts at monopolizing destroying the memory market.

monegator

Mediamarkt already had the neo on "special price" (launch price) until the end of this month, it was pretty obvious what would happen

AustinDev

With memory manufacturers running gross margins in excess of 80% how long until we see upstarts come online to eat away at that or is that unlikely to happen in the near future? I can't imagine a margin that large is allowed to exist unchallenged for more than a few years.

functionmouse

2GB ought to be enough for anyone. It's our software that is unsustainable.

revolvingthrow

Oof, that’s a ~20% increase across the entire lineup. Ram and storage are particularly expensive, as can be expected: mbp m5 pro $1700 -> $2000, m3 ultra $4000 -> $5300. To be expected, there’s only so much margin apple is willing to lose and everybody else already increased prices. I’m surprised that iphones didn’t get a price raise while neo did. Neo seems like a clear market share attempt so that they can upsell on services, I would’ve expected either both of those or neither to get dinged.

darioush

Meanwhile, government will tell you inflation is some number like ~5%

nalekberov

> We have never seen a component price increase this much, this quickly. We have shielded our customers from these increases so far, but we have now reached a point where we need to begin raising prices on a number of products, including today’s increases for iPad and Mac. We know this is not welcome news, and we are working tirelessly to find solutions. In other words, we have to protect our billions of cash from burning. They could keep the prices down, but then again for these C-suites everything should go up, right? Who cares if the market is “ready” for price jumps? Who cares when HDD, memory manufactures prioritize Sam Atmans? Heck, half-made, buggy games now starts at $80 price point. It’s unfortunately billionaires’ world.

Aurornis

I was considering a 128GB MacBook Pro earlier this week. I priced it out today. The same spec (I think) is $2,000 more expensive. I wasn’t expecting a jump that big. I can’t justify carrying around an $8,000 laptop.

seemaze

Base iPad went up almost 30%, including refurbs. Was recommending one to my parents for $299 - now it’s $379.

deadbabe

Holy shit, if Apple is being pushed to do this, something they never would have done before before a refresh, then it must mean there is some truth about these memory stocks eventually reaching trillion dollar market caps at this rate.

jlengrand

And in a few years, all the manufacturers will be wondering why those customers don't consume as much any more.

khurs

After these increases, will Apple be maintaining the previous profit margin? Or are they also sharing the pain with the customer and partially increasing prices only?

GL26

Saw a post two days ago right here about Apple raising its prices, and asking "when ?", should have bought 10 macbooks yesterday : https://news.ycombinator.com/item?id=48643079

tristor

The 128GB M5 Max MBP I ordered at launch was $7049 and is now $9849 for the same configuration, that's nearly a 30% price increase and more than $2000 bump. During the same time from launch to now, I have seen local LLMs get significantly better, to the point that I wish more people had hardware like this to be able to localize their workloads. I can't help but think society is moving in the wrong direction with this technology by further centralizing in hyperscalars and damaging the hardware market to make strong general purpose computing even more difficult for individuals to obtain, when the right direction would be democratization of both the hardware and the software to allow most workloads to be run locally.