ASML's Best Selling Product Isn't What You Think It Is

nottorp

When I saw the title I thought it would be some plushie. Turns out I wasn't far from the truth!

afandian

Saved you a click: > But right now, the most coveted product coming out of ASML is the 1,000-piece Lego version. I thought it might be something like service contracts or chemical refills.

cassianoleal

> Even at the absolute bleeding edge of human physics, we still have a fundamental desire to play. I'd say play is of fundamental importance at the bleeding edge of knowledge and technology. Without play, there's no appetite for failure. Without appetite for failure, there's no progress, no novel solutions, no creativity.

voidUpdate

I'm not particularly surprised that the $600 Lego set sells better than the $400 million lithography tool...

nikitaga

> Employee Only: You cannot buy these in stores. They are sold exclusively to ASML employees with a strictly enforced “one per person” rule. Wonder if they include this lego set as a gift with their real machines? Or are they like – our commercial agreement is worth $400M and not a lego set above that.

2ndorderthought

"why does this matter?" Oh hello AI slop how are you today?

AntiUSAbah

"Why it matters" No it doesn't. And the only thing it does again, to remind me, that this is cool as hell but i'm not able to buy it...

bux93

Two words. Volkswagen sausage.

j_maffe

Can we please do something about these AI slop articles? It's becoming really sadenning having to open a frontpage link only to find the same, meritless, braindead article one time after the other.

btown

For those interested in ASML, and how much engineering goes into being able to make EUV lithography work reliably at scale for 3nm nodes (by hitting individual droplets of tin with highly accurate lasers and turning them into plasma!), I highly recommend this recent (Dec 2025) Veritasium video about them: https://www.youtube.com/watch?v=MiUHjLxm3V0 For more: https://en.wikipedia.org/wiki/Extreme_ultraviolet_lithograph... (There's something incredible and downright "alchemical" about the fact that the reason our sand can "think" is because we use light to vaporize tin which then carves intricate glyphs into the sand!)

keernan

They sell fewer than 400 machines a year. https://www.asml.com/en/news/press-releases/2026/q4-2025-fin...

throwaway2037

1) Why is this entry flagged? 2) For once, I had a good laugh from the obvious clickbait title. Hat tip. You nerd sniped me good! 3) What do you think ASML had to pay Lego to design and create this model? Or maybe Lego has a small division that does custom models like this? Do we know the employee cost for the Lego set? I have not access to this company store link: https://asmlstore.com/products/twinscan-exe-5000-lego-set 4) How long until someone on YouTube creates a functioning lithography tool (say, 1 million nanometers grade) using only authetic Lego materials?