Why Sora Failed: $15M/day inference cost vs. $2.1M lifetime revenue

santiagobasulto

But doesn't $15M/day of inference cost imply "demand" from users? If this is the case, it's just a matter of time until costs can be reduced.

lajisam

The website keeps refreshing for me

Bolwin

This page reloads infinitely for me, can't see it

MrGilbert

I would assume that the economic reasoning, if looked at it without dollar bills covering their eyes, would apply to AI in general the way we are using it.

yanhangyhy

strange seedance is not mentioned.

suck-my-spez

Website built with AI, infinite loads

keiferski

I would be curious to know if there is actually as much business economic demand for AI video compared to images (logos, product graphics, etc.) or text (blogs, content everywhere, etc.) My impression is that video is too complex to easily fit into an AI pipeline. Either you need something highly specific, like your own product’s UI. Or you need something personable and consistent, like someone talking into his camera.

northernsausage

Story heavily edited by AI about an AI company with an AI product that makes AI videos that is closing so they can spend money on some other AI product. All seasoned with some AI goop images. I hate the future.

prodigycorp

I'm sorry to be this guy but this is an incredibly poor quality article. False structure (thesis/evidence), links to poor quality sources, and a non-examination of the core thesis, which is that it's burning too much money. $15m/day inference? How was that calculated? Forbes? Did they get it right? Is that a reasonable estimate? Still valid? How was revenue calculated? IMO most of the votes had to come from some vote ring (35 pts in 35 minutes for a crap article, no way.)

brador

Those who want to generate AI videos are price sensitive and quality sensitive. Sora was neither.

danbruc

How many seconds of video did they generate per day for those $15,000,000, i.e. what would it actually cost me to generate, say, a three minute music video for my garage band? This should probably take into account how many attempts I would likely need to arrive at something I am satisfied with.

josefritzishere

AI slop about AI slop? This is tiresome.