What Adobe v ArtCraft teaches us

tom2026hn 88 points 98 comments October 25, 2026
techbronerd.substack.com · View on Hacker News

Discussion Highlights (20 comments)

tgsovlerkhgsel

Interesting point, overlooking the biggest part: "It built a machine that turns valuable things into free things, and then pointed it at the businesses it needed to stay alive. That isn’t a revolution." It is a revolution. Free models are out there. The "toll booths" (software companies) might not survive, but if that's the case, that is the revolution: Because something that you had to pay a massive "toll" for is now essentially free. That might not help the AI companies but it will be a revolution for everyone else that had to pay the tolls, likely making everything cheaper and everyone better off. (Yes, everyone. Even a very poor person in a highly developed European country lives better than a mildly rich person before the industrial revolution, and I'd say the average person lives at the levels even royalty could barely dream of.) Even if this bites the AI labs and they don't survive, building software is not going to become significantly more expensive than it currently is with free models that are being sold at cost (barring something major like a global nuclear war), mainly because you can always continue to run the existing models on existing hardware even if progress were to magically stop.

wasabinator

Props to the author, this is very well written. Makes a lot of sense.

ulmo

Let the time be the judge!

shevy-java

Claude is everywhere. It literally killed oldschool engineering. I don't even want to interact with people who use Claude anymore.

tintor

"Software engineers are the most expensive employees on Earth" They are not. CEOs are.

windowshopping

I hate that this article is talking about Photocraft killing Photoshop because of AI as though Ivan Kutskir didn't build Photopea years ago by hand. It was an amazing feat and Photopea is a great product and I don't want to see it dismissed immediately just cuz someone copied it over a weekend with Claude.

jrm4

For the record, I believe that the whole "building something as good as Photoshop" is BS, and a sort of retroactive justification of lock-in. Yes, building something as complicated and locked in as Microsoft Word required a lot of work, and Microsoft has gained considerable money and power over it, but that doesn't mean that Word is necessarily good. No different from "McDonald's hamburgers are objectively very good."

verdverm

While I want to agree with much of this, the foundational flaw is that the Ai is not as capable as though author wants us to believe. Perhaps they are being intentionally hyperbolic about it. Ai models are not up to the task of a complete replacement. Humans are still needed and I don't see this changing. The "news worthy" cases of open source replacement are not in fact usable alternatives, missing features or having serious bugs. Anyone who has pushed on the models and vibe coding knows they have their limits around problem complexity - and that it takes an experienced practitioner in the subject Ai is being applied to in order to get good results.

akotulski

It’s hard to predict a future, there are so many ways it could play out. If we assume that this is indeed true, that would mean AI companies will go bankrupt, leaving a lot of hardware to be rented for cheap. Isn’t it something that would benefit the community? Or maybe they’ll find the next vertical and just move there now that “software is solved”

PaulHoule

There are a few reasons I keep my CC subscription and one of them is that Photoshop is one of only two applications I know of that gives me the maximum control possible over prints I make on my inkjet —- and my fear is that they will throw away in a fit of FOMO. What keeps Adobe up at night, for better or for worse, is not that somebody is going to make a product that imitates what Photoshop used to be but that somebody is going to come out with a much better tool for AI driven editing and generated images.

RomanKornev

> that money doesn’t migrate to the AI lab. It evaporates. No, someone still has to pay the subscription. AI Labs don't care who uses the tokens and how. If Adobe goes under someone else is going to take their place. Suprise, surprise: they will also use tokens. > It’s a very expensive way of shooting yourself in the foot and sending the bill to your investors. <CoreWeave bonds chart> I'm not sure how CoreWeave bond chart is even remotely relevant here. They are not even an investor. > They are just mining the asteroid, dumping the silver onto the market for $20, and watching the price of their own product plummet to zero. The lab's own product is the model. How is someone building a weekend project going to plummet the value of their model? It's the opposite!

throw20261022

Large AI firms are hostile to their customers. Given their surveillance, censorship, blocks, deprecations, and bugs, it doesn't make sense for users to stick with them for a day longer than necessary.

mvlipwig

just an aside on the Claude prompter responsible for this article, he labels himself as writing about how "feminism ruins tech", and he has written some pretty heinous things about women. Given that he approaches things with such a (male) software engineer exceptionalist point of view, I would take his writings with a grain of salt.

stickfigure

Does anyone actually use PhotoCraft? Is it really a complete replacement for Photoshop or is it basically a proof of concept? I'm skeptical. It's not easy to capture all of the behavior of piece of professional software that has evolved for decades. There are already dozens of cheaper (and free) less-capable photoshop clones that haven't taken over the market. I suspect the bigger issue with Adobe's business is that generative AI is quickly replacing the graphic artist . The replacement for Photoshop isn't PhotoCraft, it's a prompt.

lelanthran

The irony here is that the article, written solely by Claude, is also a volley at authors. The substack popup to join and follow the author made me giggle: Why would I join that substack to read that "author" when I already have multiple free AIs that can give me the same take, but without all the waffle? In the past, I might have signed up to read the author (I have signed up to a few authors before), but if all the author has to offer is basically already available to me for free, why would I join up?

bentt

The article is wrong. Adobe charged rent to create profit to send to shareholders. Paying engineers was not the major cost center other than that it needed to _seem_ like it was, to justify the subscription price. Ultimately Photoshop as an idea stopped creatively evolving and Adobe created a tenuous pricing scheme that disincentivized competition, locked in users, and made most customers resentful. What this taught many of us is that this is a cautionary tale. Mind you Adobe could have made CC free, built a healthy ecosystem around it, and created a lot of value in network effects, standards, plugins, etc. But they chose the dark path and they deserve to pay for it.

jamienk

The Chinese companies will not stay "open" if it doesn't serve their economic/political interests. Why is there not yet fully open models made by/for the FOSS community (as opposed to open weight by entrepreneur-style companies)? Cost of training? But what is this cost really? - Do not include costs of running model in cloud - Do not include IP costs - Do not include salaries, marketing, etc. (all these are separate expenses, different depending on individual goals) There would be pre- and post- training "systems" that could be repeated. Training data/acquisition could be separated out (so IP-liabilities could be taken on by individuals). The idea would be a system for small groups/individuals to snap together the different aspects of training (data, pre-training, training compute, post-training) and to train their own (and share). Won't this soon come down to a few thousand dollars for models that run on modern consumer hardware?

alexpotato

Long time SRE/DevOps person here: Even pre-AI, I or other team member could have written our own versions of: - JIRA - Prometheus - etc but we didn't. Why not? A couple reasons: - Why write custom software for common problems that lots of other people have? We are already helping build internal custom systems for the business - We were already supporting internal apps and now we have to support more apps? Apps that have dedicated support teams that are cheaper than us supporting them due to economies of scale/ You might say that AI changes the economics of the above to which I respond: the marginal cost of a vendor adding another cloud instance of their existing software is, while non-zero, MUCH cheaper for them than for us. They also handle all of the security, patching, stability etc. Yes, AI changes the absolute prices of this work but it doesn't necessarily change the relative pricing dynamics which are effectively the same.

x3haloed

I generally agree with the diagnosis here, but: > That isn’t a revolution. What do you think a revolution is ? Revolutions are literally complete upheavals of the system. The problem that you're really identifying is that this revolution appears to be unanticipated by the players fomenting it, and it also seems to be unintentionally targeted directly at themselves. Wherever this goes, it's sure to be interesting.

zkmon

Greed doesn't let people to see far enough. Investors of AI see it as a once-in-a-century kind of tech revolution and they don't want to miss riding it. Fund managers will be fired if they show any skepticism of AI. It's the myopic and FOMO forces that are at play. Banks would jump into the great Tulip mania if it happens again without blinking an eye. JP Morgan's CEO who once called crypto as idiotic, went full steam and joined the "idiotic" bandwagon. Not because he got enlightened, but because of FOMO. For AI labs, it's not bad at all. They make their hey while the sun shines. It's worth it. For Investors, they are gamblers after all. They get their fun in betting. Totally worth it.

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