Valve Responds to Developers Fearing AI Slop and Clones
HelloUsername
65 points
78 comments
October 28, 2026
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Discussion Highlights (8 comments)
jjcm
It's a very Valve answer, and it's likely the correct one. It feels very similar to their stance on piracy - it's a service problem. If you make the experience good enough people wont do it. I actually think the games with the best communities are going to see an increase of play time, not a decrease, especially games with mod support or custom games. I had an international flight a week ago and I felt like playing CIV, so I had Claude make me a mod for it before I took off. It built a full new civ, new tile improvements, technologies, and 3d models, and it worked great.
maxbond
This isn't much of a response, what they said amounts to that you should work harder to cultivate a community that you can then funnel into their platform. "Launching isn't the finish line" is obviously true but what has been happening is that people are sniped before launch based on their demo and marketing material, so it's not all that relevant. Valve ought to be funding lawsuits against these bootleggers. Steam can only exist if indie developers feel confident they can publish there. It's as much a threat to them as anyone else, and indie studios can figure out for themselves they need to market harder but can't necessarily embark on a lawsuit.
yomismoaqui
Arguably some mass market AAA games already were slop. In a future with millions of games released every day discoverability or curation of the great games will be really important (even more than it is now). So marketing wins again, I guess.
adam12
I'm afraid a lot of the cloners will have much more time to devote to their community.
sylware
valve isn't doing the best 'linux' job to say the least... But they are currently doing 'anti-cheat' by far the less worse way and they should teach some others... I am browsing 'upcoming' games (only native to linux), something happened, there is now many more diarrhea games than before. I suspect AI reverse-engineered slop.
VCFundedGenYer
What a bunch of nothing and hand-waivey statements. Valve has issues with cracking down on bad behavior, and this response is rather immature and poorly planned.
dude250711
It needs to start hurting their revenue.
glimshe
Valve's take of 30% is astronomical. The company is pure profit and the absolute dictator of how people should market and sell games. It's Valve's way or the highway. They created the AI ghetto with their forced disclosure banner but are doing nothing about AI otherwise. They must do better than to basically tell developers that AI cloning is their problem. How about using a bill or two from their huge pile of cash to build a coherent strategy to handle the post-AI game industry?