REO Trucks I4 4WD Pickup Truck Starts at $21,500

thatcherc

It's weird to see a new vehicle announced like this that's not an EV. I wonder what it's like launching a gas truck when new battery-powered trucks are looming in the distance (or already here).

nico_h

Is there anything special in making a $21k gas truck in 2026? I’m guessing you could get a second hand gas truck for this price?

aaronbrethorst

I’ll save my money for the 2030 Speedwagon.

skippyfish

My first reaction after seeing a website with vibecoded aesthetics was to wonder if this is even real, but apparently, it is - at least to the extent of getting some press coverage: https://www.topgear.com/car-news/usa/startup-wants-build-sma... https://www.roadandtrack.com/news/a71667299/reo-industries-r...

GuestFAUniverse

What have the Dodo, a Fisker and that in common? Well, you all know the answer.

temporallobe

Would be nice to see actual pics instead of silly silhouettes. I am in the market for exactly this kind of truck (especially a manual) but this doesn’t inspire me to want to buy it.

par

Do that not have any pictures of it?

cyanydeez

>Why Gas? Because we hate you, and need to make some money off it

smokeyfish

Looks like a Lada

raver1975

The website is black on black, not easy for me to see at all.

paxys

Yes, let me throw money at this vibe-coded vaporware.

jeffrogers

Makes sense to me... the Toyota mini trucks of the 80s/90s were super useful and Tacomas are basically full-sized and not as efficient.

parl_match

The comparison table is laughable. "Best value": Over how many miles? A hybrid often has a lower TCO. "Gas I4, proven": Maybe it's a skill issue, but I can't figure out which I4 they're using or if they DIY. Meanwhile, the "unproven" Ford hybrid system is pushing trucks to 200k miles on a regular basis. (of course, your mileage may vary but it seems like they did a great job with this) There's other issues as well.

iambateman

Do I want to own one of these? No. I want my mechanic to be bored when I show up and need service…I guess that makes me a market laggard. But I do love the pressure this (and Slate) puts on Toyota to restore some sanity to truck prices. There is a market of people who want reliable transportation without spending $40k++.

declan_roberts

No dealer sales is such an enormous perk. We need this everywhere but of course there's too much incumbent vested interest to keep the status quo.

abtinf

At some point, the leadership team had a conversation that went something like this: CEO: “We’ve spent tens of millions of dollars designing, developing, and tooling up to bring a new truck to market at a competitive price. We’ve worked out the entire manufacturing supply chain and have contracts in place with numerous vendors. We’ve placed orders for the thousands of parts, and hired highly skilled labor, and have extensively planned to have the man, machines, and materials all in the same place at the same time to actually pull this off. We have the working capital loans in place to let us run these operations. All that remains is the marketing outreach.” CMO: “Okay, got it boss. Let’s start with one of the most highly visible parts of the marketing plan that literally every customer will interact with because of our sales model. Our contract marketing agency says they can develop a fantastic site for $200k - they have a great portfolio that shows they can make exactly what we need.” CFO: “Fuck that, I just asked Claude to vibe code a marketing landing page. Looks great. Ship it.”

agensaequivocum

> Physical Controls Levers, rockers, and real analog gauges. One small screen for diagnostics and CarPlay — nothing more. No subscriptions. No feature locks. Ever. > Right to Repair Every panel off in under five minutes with common tools. Plain-English diagnostics on a $30 scanner. A 20-year public parts catalog at fair prices. No parts-pairing — in writing. I'm very excited about this and pray it is successful.

bilsbie

At this point the killer feature would be: privacy, control of your own vehicle, and repair ability. Does it offer this? Wish someone would make that product.

calmbonsai

Um, if you're going to market a vehicle, you really, really, really, need to have pictures or at least detailed renderings. Atm, this is a DoA product.