OnePlus halts operations in USA and Europe

Luker88

...but why?

bux93

>As part of the proactive global strategy adjustment, OnePlus has decided to conclude new product rollouts in Europe and North America. So.. they will roll out new products, conclusively? They will sell the same new products globally, including in Europe and North America? They will.. stop selling new phones because they can't form an intelligible sentence? That's the one.

m00dy

It’s been irrelevant in the market for a while now.

methuselah_in

It all started when Carl Pie left i suppose. Nothing devices are good but aren't cheap as one plus. They will i guess continue to move in Asia for now i guess.

alexdns

They were pushing people to OPPO for a long time now its not really a surprise

bearjaws

When they increased prices to $900 for roughly the same quality as Samsung it was doomed. The OnePlus 7 was such an amazing phone and honestly I remember buying a Pixel after it and realizing how crappy Tensor was and well optimized OnePlus was.

haunter

"Never Settle" Well it's settled then

sixhobbits

Loved my oneplus2, the rest were mediocre at best. Went from great value hardware with open, minimalist software to overpriced hardware and shitty bloated software. Great example of how chasing short term wins can bleed you dry over a few years

mdrzn

I had a OP1, OP3, OP5 and OP7 pro or something before I switched back to Samsung. In the beginning they were flagship phones being sold for half prices, lately I've even forgotten about them.

ineedaj0b

RAM prices take down another.

Scene_Cast2

They were one of the brands with unlockable bootloaders and slide switches for mute. Unfortunately the Oppo takeover didn't preserve either. Written on a OnePlus 8 Pro.

mellosouls

Editorialised! No new products, not halts operations. Please be more careful. OnePlus has decided to conclude new product rollouts in Europe and North America. The difference matters for those of us on OnePlus devices: Though we will no longer launch new products in Europe, our commitment to you remains unchanged. Backed by OPPO, existing OnePlus devices will continue to receive scheduled software updates and security patches within the support periods originally committed for each device model. Etc.

lynndotpy

The OnePlus 3 was my first proper smartphone and the best phone I ever used. Running Lineage, it's faster and more responsive, even today, than a $1000 iPhone from 2024. The quality was amazing. It's a shame to have seen their slow decline over the years as they chased expensive and unpopular hardware trends. RIP

throwa356262

Never good when a highly innovative player disappears. Maybe they lost their northern star when Carl left. I had heard a lot of good things about their smartwatches and was planning to get one. I guess I will have to import one via Chinese stores now.

broodbucket

Since they became Oppo in a wig there's really been no reason to buy their products.

takipsizad

Its a pretty big loss for people who care about bootloader unlocking on devices. even the typically bootloader unlocking friendly companies (this includes oneplus in china at least) restricting bl unlocking, i dont know what happens next neither do i want to find out.

skeledrew

I don't even feel about this as I think I should feel. I've owned the OnePlus One, 2, 6 and now 12. Since I got it I haven't been fond of the restrictions which I guess piled up over 7-11, particularly the hell I faced when I wanted to update (but am now avoiding any more updates due to the Anti-Rollback Protection thing they're rolling out). It's still a very sturdy and performant device and I don't intend to upgrade for maybe another 8 years, but I'm already looking to move to another brand (NOT Samsung nor Google) when the time inevitably comes.

rock_artist

I'm not sure as others why others feel this is a major change. OnePlus was always a subsidiary by Carl Pei [1] who eventually left the brand to create a new gadgets/tech company. Nothing [2] is the next project he started that keeps many of the ideas started with OnePlus, good value for money and aim for quality Android. Bootloader also seems to allow unlocking [3] In recent years OnePlus was just another Chinese phone. But if I've misunderstood something, I'll appreciate me being corrected. [1] https://en.wikipedia.org/wiki/Carl_Pei [2] https://nothing.tech [3] https://nothing.community/d/6047-policies-for-rootingunlocki...

amarant

Good. I have a OnePlus 8t and it's the worst phone I've ever owned. I've hated it since day one, but I'd feel bad replacing a new phone, so I've kept it all these years anyway. It's now old enough for me to consider a replacement (finally!). This announcement doesn't really change anything for me, I'd never buy OnePlus again anyway, but at least it keeps others from making the same mistake I did. They seem to have a lot of goodwill from customers. I'll never understand why. Written from my OnePlus 8t. I think the t is for "trash"

spiffytech

I've owned four OnePlus phones, but I've been buying other brands lately. 1. OnePlus became nearly as expensive as flagships but wasn't as good 2. The official software used to be almost-stock Android but they bloated it up 3. The ROM scene came to steadily lag several generations behind phone releases 4. Android/OnePlus ROMs are a worse experience than they used to be (dealing with proprietary camera drivers, SafetyNet) 5. They didn't keep pace when other brands committed to longer OS updates They used to be a good bargain, a clean OS, and a good modding target if you wanted a ROM anyway. The first two haven't been true for a while now, and the third became a lot less appealing on OnePlus. I'm disappointed to see OnePlus go but the brand I loved has been gone for years.