Lego collaboration with Daft Punk

pmkary

Anything is infinitely more cute and beautiful when its LEGO :))))))))

sklargh

I'm so juiced to buy this. I went to Alive 2007 at Coney Island, which was a surprisingly intimate venue for the show (if this is your thing, go watch it if you haven't - https://www.youtube.com/watch?v=QmR4zLcORNc ), and it remains one of the more remarkable musical experiences I've had. One, it was pre-phone saturation, so the crowd was engaged and the experience was novel. Two, it was astoundingly unique at the time; the production values and concept were just so far forward. For those of you who are younger, it's a little hard to explain, but for me there is "before Alive" and "after Alive" in terms of larger scale electronic music performances. It's sort of like seeing the beginning of a new evolutionary tree. Then of course it becomes really interesting that Random Access Memories really was a fundamental rejection of the beast they'd helped generate. I thought it was super interesting that Bangalter did Ally Pally with Fred Again recently... he seems, along with a newer generation of DJs (Barry Can't Swim is another), to have gotten the message... took a while. Edit: when I say the experience was novel, I mean I had only heard the faintest of news that I was going to this amazing show. I had no prior visual information on what to expect -

skrebbel

> DAFT PUNK™ I quite like Daft Punk but that ™ makes them uncool very quickly. Immediately makes me assume it's just a brand name now, run by an agency, music work outsourced to freelance ghost composers, and so on. Like Philips TVs and "Jamie Oliver" cookware.

Theodores

Once upon a time kids had train sets, however, other toys such as LEGO came along and train sets fell out of fashion. However, in time, the boomers that did have train sets retired and some of them built the train sets that their nine year old former selves could only dream of. The toy for kids became a hobby for retirees. I wonder if LEGO is going to follow the same fate, to no longer be of interest to Roblox and Minecraft obsessed kids, to develop an increasingly elderly customer base, ending up with just retirees. Daft Punk became a household name in the late 1990s, placing their core audience as Gen X, which is reasonably elderly, and well on the way for the kids to retirees pipeline. Expect LEGO to be grand-pa only in a couple of decades. What remains of the train set business makes a token effort to appeal to kids, all of it is priced out of their league and not marketed to them in ways of yesteryear. Instead it is all about limited edition, very expensive and highly accurate models that get sold to a diminishing customer base, necessitating ever higher prices and further consolidation in the industry. Imaginably, LEGO in twenty years time will be like this, making nothing but a token effort to sell to kids yet making money with expensive and even more elaborate reissues of models such as this one. Hopefully this won't be the future of LEGO, however, they do need this adult market given how kids don't play with toys now they have tablets.

syngrog66

should not be on HN

bwnkl

RAM Drumless Edition, the Fortnite stunt, now this... It's sad to see Daft Punk™ trying to get every last dime out of that brand name, even after splitting up. They used to reinvest a lot of their early profits into new music, videos, etc., but now it just seems like a sad cash grab. Hope they got some good real estate on the French Riviera out of it at least, it leaves a bad taste on their whole catalogue to me.

ChrisMarshallNY

I thought Daft Punk punked, and now, they are no longer a thing?

crabique

Ah yes, a perfect follow-up to the collaboration they did with Tommy Cash a while ago: https://www.instagram.com/reel/DT3cAHGklld/ Sad to see Daft Punk smear their legacy with a thick coat of dog shit lately, but I guess money is money after all, and this new low won't be the lowest for very long.

excalibur

They could have at least designed the final set before announcing it.

alexwy

It falls so short of the potential. Anyone can sell a Daft Punk branded lunchbox. Lego could have chosen a BOOST reboot and incorporated Daft Punk samples, they could have chosen a working 808, they could have a Vidiyo set, and instead it's just a model that sits quietly and gathers dust. For me, part of being a Daft Punk fan was digging into the creativity behind their music. I think it's why they worked so hard to build an entire song around Giorgio Moroder and the potential to do anything with music. Did they do that just to fill a track or was it an intentional passing of the torch to the audience? I would like to believe it was the latter. A Lego set collab with Daft Punk that does not challenge the 'player' to create something new (and especially to create music) is just an awful waste.

mawadev

I think lego is reaching levels of absurdity that I didn't know were possible. I get that you have to target another demographic with prices like these, but I'd love to hear why. Does no kid play with lego anymore? Are these prices justified or are they now a luxury type of brand for collectors? What is the deal with lego these days?

teolemon

I'm seeing Daft Punk in the Simpsons, now Lego. Is is a prelude to something ?

ChrisArchitect

Related: What Lego Lost When It Grew Up https://www.theatlantic.com/culture/2026/10/lego-adult-marke... ( https://news.ycombinator.com/item?id=50188468 )

lejeanvaljean

For people who never wanted to show their faces, they seem really interested into selling their image. It's totally the opposite of the "techno" movement, some may say that Daft Punk was only into this movement at their beginning and the recent albums were just pop music for radio.