Instagram is incorporating users' photos in ads for Meta Glasses
notRobot
335 points
142 comments
June 29, 2026
Related Discussions
Found 5 related stories in 678.1ms across 14,015 title embeddings via pgvector HNSW
- Meta's ships facial recognition on smart glasses buchodi · 265 pts · June 04, 2026 · 59% similar
- Four awful new privacy-eroding features from Meta in a month rpgbr · 16 pts · July 13, 2026 · 58% similar
- The Meta Glasses backlash is changing how (or if) people use them SLHamlet · 14 pts · July 13, 2026 · 56% similar
- The Meta Glasses backlash is changing how (or if) people use them gnabgib · 14 pts · July 12, 2026 · 56% similar
- Meta Silently Added Face-Recognition for Its Smart Glasses to Phones thm · 15 pts · June 05, 2026 · 56% similar
Discussion Highlights (20 comments)
Cthulhu_
Didn't Facebook do this years and years ago? Yes, 2013: https://mashable.com/archive/facebook-ads-photo#ggcKnNfAUaqy > According to Facebook's Statement of Rights and Responsibilities: > You give us permission to use your name, profile picture, content, and information in connection with commercial, sponsored, or related content (such as a brand you like) served or enhanced by us. This means, for example, that you permit a business or other entity to pay us to display your name and/or profile picture with your content or information, without any compensation to you. If you have selected a specific audience for your content or information, we will respect your choice when we use it. So it's not new. If you don't want this, delete your facebook account: https://www.facebook.com/privacy/dialog/delete-your-informat...
ThePowerOfFuet
https://xcancel.com/venturetwins/status/2071277885646868536
hsuduebc2
I mean, what would you expect from company with morality of tobacco and slot machines producer? This is the least evil they are doing. This thing resurface from time to time. It's the small text you never read. In this case, small part in ridiculously and intentionally big eula.
fullshark
Ten years ago maybe this causes outrage, but I'm not sure anyone cares in 2026 including potential customers.
quadrature
Is there actual proof that they are doing this. Theres not much to go on in the tweet.
tantalor
Comment on that thread: > This seems entirely counter-productive and creepy. Apt description of Instagram in general.
penr0se
This shouldn't really be surprising. It's very similar to what they did ~1.5 year ago when they started to use users' photos to promote Meta AI https://news.ycombinator.com/item?id=42615538
Zhyl
The XKCD for this exact scenario is 14 years old. https://xkcd.com/1150/
RattlesnakeJake
Many years ago (back when Facebook still had sidebar ads), my sister was presented with a dating ad for "Hot Christian Singles" accompanied by a photo of our brother. It was hilarious, but also mind-boggling. In what scenario would pulling in a friend's profile photo create a useful ad?
invalidusernam3
"I'm uncomfortable" Should have read the terms and conditions
srmatto
Is Meta abusing its users a problem? Yes. Does the TOS allow for it? Yes. Can people decide to just create a shell account and not actually participate? Sure. One of the real insidious problems with Instagram and to some extent Facebook is that they provide a free, low friction way for business to communicate with current or potential customers. As a result many small businesses use Instagram as replacement for a public facing website and perhaps a blog or email newsletter. Many small business in my region depend on Instagram for this purpose, its nearly universal. It helps keep you stuck in Instagram so that you can see a business' hours, menu, or special events. I guess a shell account is the answer but you're still going to have to navigate the skinner box feed.
ricardofranco
Something similar happened to me a few years ago. my photo was used in an ad, making it look like I was selling stuff and promoting a page I’d never even clicked on... absolutely mind-blowing....
encomiast
I feel like having an account on a Meta site is today’s equivalent of being a smoker.
jimt1234
I don't know what's worse - this, or all the ads/commercials for Meta Glasses featuring Kylie Jenner, like this: https://www.youtube.com/watch?v=2yYQO8exxaU
ThouYS
why are people using these products exactly? signing away their rights to their photos? making psychopaths filthy rich? if the surveillance glasses are coming, these people will also have signed away the commons, which are not theirs to give away
remywang
Just stop using that cursed website
microgpt
https://xcancel.com/venturetwins/status/2071277885646868536
glimshe
When you don't pay for the product... YOU are the product.
VortexLain
Sometimes it seems like Black Mirror screenwriters work at Meta as a side hustle.
halflife
I actually find this incredible, since this highlights how desperate they are to advertise these glasses