I want to live like Costco people

lerp-io

WELCOME TO COSTCO I LOVE YOU

tantalor

I'm guessing the title is a reference to Pulp - Common People

qrush

I just got (at 38) a Costco membership this year, thanks to my in-laws gifting us a membership. There's another huge discount retailer here in Boston (BJs) that I have gone to for years, but Costco is another 10+ min drive away so I've resisted thus far. I will say... I'm still adjusting. - No aisle signs or labels anywhere. I understand the retail strategy here but the lack of efficiency in MY experience kills me. Clearly they can't move the bakery, or meat department. But after ~5 visits I still have no idea where some basic products can be found. - Who is buying a kayak, or shed while shopping for groceries? - I continually make the mistake of going during the weekend when it is the most packed store on Earth. There were no less than 3 Cybertrucks in the parking lot. I don't have the "must-buy" item yet, but every time I go, I feel like I need to take a nap after.

tetromino_

Part of growing up is realizing that the places where a person eats or shops, what music and entertainment they consume, what clothes they wear - are entirely uncorrelated with their personality and character and worth. And cringing hard at your own past teenage past self who confused such superficial identity markers with personality. Unfortunately, it sounds like the article's author is only on their first step of this realization.

Aurornis

> Something about the whole thing always registered to me as, like, lame—too normcore, too boring, perhaps even too cheugy to an informed and taste-driven millennial ur-consumer like me. The kinds of brands I like to buy aren’t what they sell at Costco Good example of how people can build identities through their brand choices and purchasing habits. It’s a foreign concept for many of us who seek out the best product or deals for each purchase and will change brands in an instant if another company releases a better product. Yet the crossover between brands, identities, and lifestyles is deeply held by many people. I know some will try to turn this into a criticism of Americans, but in my travels and international business experience I wouldn’t even rank Americans in the top 10 for integrating brands and identity. In some countries I had to make a conscious effort to try to wear clothes from acceptable brands and swap my functional laptop bag for something more stylish to avoid letting my purchasing habits become a point of judgment from others. It’s actually refreshing to come back to America where as long as you’ve made some effort to look more or less appropriate for the occasion few people care about the brand of your clothes, laptop bag, or car. Some people are proud of their Audi or designer bag, but I rarely run into situations where I’d be judged for arriving in a sensible Subaru instead of a Mercedes.

Lucent

Costco's gimmick is relieving you of choice and price shopping. They find the best stuff and don't mark it up. If Consumer is your identity yet you fear executing its labors, let Costco step in and become your denomination of consumerism, complete with tithe, proscribed usury, and communion hot dog.

silisili

I've only been to Costco a handful of times in my life. It seems like each time, there were hordes of people standing lifelessly in a huge line waiting to check themselves out(sometimes with help from an employee), which took longer than it should. Then, once that task was accomplished, they'd then stand in another huge line waiting to leave. Is this the typical experience or did I just happen to pick the worst times/locations? I happily pay more at places like Publix to -not- have to do that.

b450

I've become a Costco person in recent years. At least in my perception, inflation has affected grocery stores unevenly: Whole Foods: eye-bogglingly expensive (and no, I don't think it always was) Wegmans: substantially more expensive than a few years ago, and a noticeable decline in produce quality Trader Joes: incredible value on many prepared foods, but not the best source for staples like rice or paper products. Costco is not inflation-proof by any means but they have pretty much 0 margins and they're reliably the best value on just about whatever they sell. The selection can be limited in some ways compared to a supermarket, and they can be a bad place to be health conscious (as it can be hard to resist massive containers of ultra cheap and delicious treats of various kinds) or to try to try to be an ethical consumer (and please spare me the HN cynical line on this, I get it, I have no real agency and I'm pathetically guilt-ridden): I've read bad things about their meat sourcing, they rarely have coffee with bona fides like fair trade or shade grown, I see controversial products like bird's nest soup, etc.

pruetj

I have a Costco that is walking distance from my office. If I need to decompress, I walk to Costco for lunch solo, get a hot dog and a slice of pizza, sit down, and watch both the people and what's in their cart. It's so diverse and pretty fascinating.

throw7

The nearest costco to me is an hour and half away. I've been in costco only once, and I guess I got it, but I also was like: do i need this? This year they're opening one nearby (~10mins). I have this nagging growing feeling of fear I will be joining.

legitster

I grew up in a post soviet country. To me Costco, has perfected the soviet ideal of shopping more than any soviet economy ever could. In a Costco, we are all equal. I could be shopping for the same set of beige slacks right next to the CEO of a multi-million dollar company and never know it. We'll own the same Waterpik. Identical towels. Our lawn furniture will look the same. Everything is purchased at a fair price. And we know it's a fair price because it's Costco. The workers are happy because they are given a fair wage and respect by an executive team that doesn't think they're better than them. Yes, you have to admit to yourself that a certain part of shopping at Costco is rejecting iconoclasm. You must be okay being part of a crowd. But the other side of that - are you able to surrender? Can you deny yourself when you find something that is legitimately good? Must you be different to the point of self-detrimental? So yes, I will go to a store that has better olive oil or coffee or oranges. But how can you not love Costco?

lifeisgood99

I shop at Costco not because of the price or the bulk formats. It's not always a good deal vs other places. The value to me is not having to worry about quality. Any product that is not satisfactory gets returned with no hassle.

rdiddly

It's giving "Frasier Crane goes to Costco." But yes, you can buy many different items there. Many come in large packages. The public can be found there shopping too. You are not required to purchase every item. Welcome to the 90s and holy shit thanks for the journalism. I let my Costco membership lapse because it's cheaper, healthier and more pleasant to buy 1) small quantities, of 2) fresh foods, in a 3) nice store, that is preferably 4) nearby, and 5) quietly forget to buy all the other crap you don't need.

danbarak

My motto in life is, "If I need it and it's available at Costco, I buy it at Costco" I don't feel the need to demonstrate my unique personality through where I buy groceries.

acheron

I resisted joining Costco for many years, because it seemed too culty, or just too popular in general (with my assumption being that most popular things are bad). Eventually they sucked me in though, and yes, it really is good.

deepsun

There was the best university in the world -- Costco University, in the movie Idiocracy.

paulinho1

I'm from East Asia, where every supermarket brand is basically the same aside from a few different products. When I moved to North America, this whole concept of tiered supermarkets felt really weird and exotic to me. Like, this is the most basic stuff you need, and you still need to tier it down? I'm kinda used to it now, but it still feels very American to me.

jerf

Ah, the terrible agony of realizing the hoi polloi aren't entirely wrong about everything after all.

kristjansson

> petroliferous Sent me to the shelf, but one has to appreciate the word choice. Evokes the peanut oil spilling everywhere, the reach for geologic terminology captures the lithic aspects of the peanut butter underneath.

loloquwowndueo

This article seemed mildly interesting to perhaps kill 5 minutes. I clicked through only to be slapped by a cookie consent and a newsletter signup pop up, together they entirely obscure the content on mobile. Too much friction, so I decided to just close it, this saved me from wasting 5 minutes of my life reading, which I instead proceeded to use cleaning a toilet. All in all, a good outcome I would say.