I made a million dollar product from my dorm room (2025)
mattrighetti
298 points
42 comments
May 28, 2026
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Discussion Highlights (20 comments)
Centigonal
Wow, sometimes it can be as simple as "make something people want."
swframe2
In the late 80s, a friend turned his comsci class project into a product. The company was making about $25m. It died due to a patent dispute. He later started a dot com that is still very successful.
Aurornis
This is a really cool story. If the author is reading: It would be interesting to read about your experiences with marketing and building support for your products. I know you said a lot of it was luck and timing, but it would be helpful to get your thoughts on which moves you made that best took advantage of that luck and timing. I have dozens of friends who launched group buys for small boards around this price range for different niches that never took off. Some of them even had superior products to the popular offerings, but getting traction is hard.
fragmede
> both of these new boards that popped up are advertised as nice!nanos and are shipped with the exact same firmware I use on the nice!nano, so when someone plugs it in, it says it’s a nice!nano. Trademark dispute is the way to go. Since there were no stories about an onerous amount of returns of clones to the author, probably not worth it, but returns of clones is why it financially makes sense and not just to enrich lawyers.
c7b
I admit, I barely understand what the product does, much less how there's 50k people wanting this. This is a component you can use if you're building a DIY keyboard and want to make it wireless? Seems profoundly niche to me. Am I missing something? Anyway, congrats on finding and reaching your market! The Internet at its best (although part of me wishes this nerd community had found a more self-hosted way of connecting online than Discord).
ChrisbyMe
Hah as a satified customer this is really heartwarming to see
Palomides
neat product, but where's the FCC ID for an intentional radiator on it? your million dollar product can afford the legally required testing, right?
paraknight
Love these and the nice!view, used them in every keyboard I built!
nicosalm
Great work! And hello from the UPL :)
the__alchemist
For anyone out of the loop: Custom mechanical keyboard firmware/hardware have been the embedded hobby product of choice for a few years. It's a bit like sneakers, mechanical keyboards in general, etc. Or like the test-pattern boats makers create using 3d printers. If someone goes on an OSS embedded space and asks "What should I make to learn", the answer will probably be "a keyboard". My point is: This has a bigger market than you might think!
Cool_Caribou
Really cool to see. I was one of the first 1000 customers, making sure I wouldn't miss the group buy from the other side of the world. Probably the first and last group buy I will ever participate in. But at that time it was an extremely important product for an extremely small group of potential customers.
Topology1
This is cool, but honestly, I find it hard to believe that 50,000 units were sold.
iv4122
This is actually very cool - can definitely see why it's been as successful as it has. Congrats on 50k!
999900000999
Very awesome. I think what made this work was it being a very small device that the end user has to understand well. I tried to design a phone that could fit in a wallet and quickly realized this was beyond anything I could do without millions of funding. Maybe one day ...
kittikitti
Congratulations! This is a great achievement.
alwayshope
It's always so cool for a DIY project to become a product to be born out of someone curiosity to make something better. Great work! I would be interested in reading on how you became one of the largest split keyboard stores if you ever plan on making a post about that.
ehnto
Hey cool, I have two of these for a split keyboard. Working great! I am glad the business side seems to have done well, I usually assume these kinds of projects are passion projects that don't always make ends meet.
andrew_kwak
That's impressive. Curious, did you face any unexpected challenges in scaling from a dorm room setup? Always wondered how people manage that leap.
qq66
The question I have is, what were you exposed to and doing at ages 5, 10, and 15 that made you capable of developing a PCB in your freshman year of college?
shivajreddy
Hey, i have been using nice nano for couple of years now. It’s absolutely kickass piece of hardware. I love the battery efficiency, the project maturity, and most of all the bluetooth on nicenano is blazing fast and it just works.