Guerrilla London bus ads mock Kylie Jenner’s Meta glasses campaign

decimalenough 154 points 85 comments July 16, 2026
hyperallergic.com · View on Hacker News

Discussion Highlights (17 comments)

downrightmike

glassholes never change

zkmon

Unfortunately, educating people against some technology is not going to help. It should be a state-level mandate to have any effect. Most people are discretion-less, sheep-minded money pockets. Meta and other businesses discovered this fact long ago and exploit it to maximum extent. Their products always target the "sheep-following" aspects, instead of individual usefulness.

gdulli

It's hard to believe that in the late smartphone era there are people who think they're not online enough already, and want smart glasses so they can be even more online.

wolvoleo

Wow really well done with the lenticular effect. I immediately recognised the reference to They Live too. That must have cost a lot. To get posters like that made.

arjie

I wonder if these things will meet the same fate as bluetooth headsets. Once upon a time decried as the preserve of "Bluetooth Douches" who worse the Jabra while taking their banking phone calls, now they're everywhere. Everyone's got Airpods in. One day perhaps Meta Glasses will be the same. I really like them. They're a spectacular (haha) addition to a sightseeing trip. At the aquarium you can ask them what you're looking at and it'll tell you about the fish, at the playground you can record your kids running around, and you've got music where you go and so on. The problem, of course, is that they have short battery life and I don't want to switch from my smart glasses to my other glasses since the entire point is availability. Here's a video of my daughter running around the playground from the perspective of my wife: https://www.youtube.com/watch?v=AcLAByw6ZYc

deejaaymac

People wearing cameras is going to increase over time, no matter what. Why would it slow down? Don't get me wrong, I'm extremely anti a lot of things, including people wearing cameras all the time, but I see no logical way to stop it without stomping on freedoms. In this case, defense will be your ally, whatever form that may take,eg wearing a mask. If I had to choose between flock cameras and meta glasses existing, I'd choose the glasses.

charcircuit

The UK police monitoring your social media posts is more of a risk than Meta monitoring your social media posts to their platforms.

Quitschquat

Has the be the product of an CEO's fever dream and a bunch of yes men.

chvid

Ray-Ban Wayfarer used to be a such classic design. By associating them with cameras and Meta, Ray-Ban risks messing that up for good.

paxys

I don't understand why Meta is so insistent on making the camera and creepy video recording the primary feature of these glasses. They do have a ton of other uses. The speakers are genuinely great. It's useful to be able to hear notifications while walking. Having a decent AI for asking random questions is nice as well. It supports live translation. And unlike Airpods it doesn't tune out the rest of the world, which I like. And the new models have a display, which could be useful for stuff like maps. Release a model without a camera and people might actually give it a chance.

_carbyau_

Basically, "small cameras/microphones, cheap enough to be everywhere" completely changes the "free to take photos/video in public" equation - so that's probably worth revisiting legally. Clearly there is a difference between someone waving a SLR camera around (digital or film) and the possibilities of today and where the content ends up. However... the pub/bar/nightclub, gym, pool, etc etc etc isn't public. It is the private property of the owner. So if people don't like them - as is evident it seems - these glasses should hit social resistance.

gumby

The real killer app form me requires a camera (though it doesn’t need to record photos or video for me to access — I have a phone for that). I need a device that tells me who I’m talking to if I’ve been introduced to them before and tell me how I know them (This is Bob Dobbs, you first met him in Texas in 1985 and he saved you at that party when you needed some Slack)”. Especially great when I meet someone out of context. But bad actors mean I’ll probably never get this prosthesis.

pjmlp

Love the ads.

runtime_lens

I think the biggest barrier isn't the hardware anymore, it's trust!

Content_AI

one questions , Meta with joint venture product Kylie Jenner's, how its possible

jmward01

AR will happen. Exactly what that future will look like I don't know. The one thing I do know though is that meta, the same company that decided you can be AI injected into an ad without informed consent, has no business paving the path to AR adoption.

jader201

Could you imagine someone walking around with their phone pointed wherever they look, recording the whole time, as they casually walk down the street, sit at a cafe, or engage in a conversation with you? How are these things not publicly shamed out of existence? It feels like each year lately has been a new Black Mirror episode.

Semantic search powered by Rivestack pgvector
14,015 stories · 131,331 chunks indexed