Google Search is now less than half of Alphabet’s revenue

hubraumhugo 406 points 339 comments October 29, 2026
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Discussion Highlights (20 comments)

lab14

Isn't this good news because they're diversifying their streams?

dumberquestions

Somewhat impressive that search share of revenue is 5% down, but search revenue is 12% up..

MattCruikshank

Great, now they won't mind so much when we break Search out of Alphabet, because it's a monopoly... :D

notatoad

am i remembering correctly that "google cloud" in the earnings isn't just developer's google cloud bills (that's google cloud platform), it's also basically any product where a consumer or enterprise pays money to google for anything other than advertising - google drive storage, gemini pro, enterprise google workspace plans...

Legend2440

Cloud computing is really a money printer right now. Amazon makes more from AWS than from their retail business, it's nearly 2/3rds of their profit.

paul7986

Gemini is terrible, it's trash especially after downgrading to the free version. I have to prompt it two to three times for it to understand what I am asking it. It seemed better when I was paying for it while it's free competitor models (the other 4) always answer me right away.

freediver

Pretty remarkable (in the age of AI) that search/ad revenue actually grew 12%. Anyone have a rational explanation why is that the case?

gh-qq

How would you expect search forecasts to be met if most of the time you get "are you a robot" or clanker summaries if you are lucky. Search no longer works and you are killing your most important product with AI that nobody wants. If search worked like in 2010, no one would use AI answers.

6thbit

Where is AI in this? Search was $63.4B "Everything else" was $64.2B, out of which GCP was $30.7B Is AI on the 33.5B remaining post GCP? or within the 30.7 of GCP?

lifeisstillgood

So if I understand it, search numbers are down (because AI is doing what Sam Altman originally saw - AI is a better search engine) And Google knows it, so why not squeeze the current customers, whatever model AI takes it’s unlikely to be a word matching auction, this model is dead, grab the cash and go.

dzonga

Google cloud could've been more if they didn't drop the ball.

ChrisArchitect

Related: Alphabet Announces Third Quarter 2026 Results [pdf] https://news.ycombinator.com/item?id=50280197

rlatkdrktkd

So do you think this will be the continue trends of Google's search engine will be less portion of the company's revenue?

1970-01-01

A few days ago a Google found me something I was searching for, but via ads and not search. In the middle of searching raw part numbers, the ad became 100% relevant. It was a weird experience clicking on the ad; something I never ever do. So maybe this is a bit of good news? Yardinflatables.com if you're curious.

pmkary

I'm wondering who published "Attention is All You Need" and brought this devastation to Google... Oh I remember, it was Google.

shadowgovt

This has been the plan for a long time. I remember 10 years ago that Google was extremely paranoid about having the whole company propped up on one revenue tent-pole.

jjallen

Makes me want to own the stock now that they are more diversified. I will never understand why they didn't want to own all of Waymo but did for pretty much everything else.

jonas21

I get what they're trying to say, but it still seems a bit unconventional to have a line chart where the y-axis is a share percentage. Here's a graph with revenue in dollars by segment: https://www.pasteboard.co/DwvXdQj2LXpk.png

wnevets

Google purposely killing the golden goose by forcing all of its users to use the AI overview is a bold strategy.

atourgates

I'd be curious how much Workspace contributes to Google's revenue. I don't see it broken out anywhere in the reporting. Assumedly it's part of the $30.7B cloud revenue. I was just looking in the Workspace account of a relatively small local business, and realized they're spending ~$6k/yr on Workspace. Multiply that by however other small businesse are on Workspace, add in larger enterprise customers, and you're probably at a decent chunk of revenue.

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