Everything we like is a psyop?

evo_9 192 points 112 comments April 16, 2026
techcrunch.com · View on Hacker News

Discussion Highlights (20 comments)

ryanmerket

it's called astroturfing and has been around since the dawn of the internet

dylan604

Oh no!!! Tell me it ain't so! Someone--like a PR firm--is gaming the system to get attention for their client? No, surely not. Record labels used to use payola to get their bands played. This is the same but different version of that, only, social media makes it even easier and I'd assume cheaper.

B1FF_PSUVM

I'll see your payola and astroturfing, and raise wining and dining newspapermen.

simplyluke

I think most users of websites like reddit, x, and yes even HN don't realize how much traffic is inorganic. Marketing firms, government agencies, and many other interested parties with money to burn are absolutely aware that you search "best {product} reddit" I've commented on this before, but I strongly suspect much of the narrative around AI is being formed with strong inputs from these patterns. What's your basis for thinking that codex is best for planning, but opus is best for implementing? Is it based on extensive experimentation and first hand experience in a non-deterministic environment, or is it that you saw a large number of people on HN and X say that? Why was the dominant narrative on cursor coming within spitting distance of opus with a MUCH smaller team and less capital "LOL THEY USED KIMI!!" instead of "wow, open source models + a bit of RLHF training and some clever context management got within spitting distance of the industry giant and way cheaper"? The latter sentiment is a whole lot more damaging for a company eyeing an IPO with existing investors with very deep pockets.

roflchoppa

Reminds me of the documentary, “merchants of cool” https://youtu.be/0tYRoiJvhJ4 Really made me concerned w/ ad tech.

kibibu

I'll be very sad if I discover that Angine de Poitrine's sudden rise is inorganic.

johnfn

But Geese is a good band. I just listened to 3D country to verify this. Yep, they’re still good. If it is a psyop, the psyop was only successful because they were a good band in the first place.

operatingthetan

See also how Anthropic is playing us like a fiddle while making their models less capable .

mitchbob

https://archive.ph/Y7lS2

vermilingua

I had a very odd experience the other day; while waiting for a doctor’s appointment, I had a book I’d read pop into my head (Mercy of Gods, very good) and looked up when the sequel was going to release. It had come out that morning. I can’t remember seeing any marketing about the sequel, I don’t use any app or service that would have told me it was upcoming or released, and I block ads; but it feels too enormous a coincidence for me to discount the idea that I had been primed to look it up.

guelo

They're violating ad labeling laws and the FTC should come down hard on them. While Republicans pretend to be against defunding of police that's only the police for poor people, commercial and rich people police have suffered all kinds of defunding and kneecapping at their hands. We need an aggressive war on slop or democracy is not going to make it.

jrecyclebin

This is not true though. My two favorite bands from the past year were poorly-attended shows that I stumbled into. You can still seek out good underground, obscure artists - you just have to look for them. Not trying to be elitist - like what you like. I just really feel like little artists need the support. Plus, it feels like there is a bit more satisfying agency and fate in looking for new things rather than being fed them.

autoexec

It's such an insane amount of waste that there are rooms filled with cell phones just to churn out spam. The same job should be doable by a single server. I imagine that it's only required because platforms are fingerprinting the phones to check for spammers but obviously those systems have gone from being simply useless to becoming harmful since it's now generating massive amounts of e-waste. This seems like something that should be regulated. The cell phone companies can identify these customers/devices easily enough.

mumbisChungo

sitting in a local pub watching a musician I've never heard of play original music and absolutely loving it rn.

heddycrow

Why can't we have a system where this is baked in?

unethical_ban

Well I for one appreciate TC for giving us and the masses a heads up of new spins on old astroturf methods. You simply cannot trust the algorithm to be organic. Find trusted people or specific trusted reviewers of things. Everything else you hear could be paid for. I'd love for this kind of scam to be regulated, at least. "Not a real fan - paid endorsement".

AlexCoventry

https://paulgraham.com/submarine.html

koolala

Ex CEO of Google says X about Y

jottinger

Dang, that hurt to read. I'm starting up a new news-ish site like the old TheServerSide.com, at https://bytecode.news , and I'm faced with the question of "how do I generate traffic in the face of AI and all the people willing to market, market, astroturf, market, market?" I'm not that kind of personality, I don't want to do tiktok or whatever the kids do, I'd far rather accept organic and slow growth over meteoric and unsustainable and undeserved success, even if "organic and slow growth" means failure in the end.

RobRivera

I wake up There's another psyop I go to sleep I wake up

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