Disney+ and Hulu raise prices by up to 13 percent after doubling profits

Brajeshwar 153 points 182 comments September 24, 2026
arstechnica.com · View on Hacker News

Discussion Highlights (20 comments)

java-man

That's how you double profits, indeed. At some point the customer base is going to shrink, especially when the AI slop hits the market, right?

m4rtink

And you still get what you pay for in your subscription - ads you can't skip. ;-)

glimshe

It makes sense from the point of view of a giant corporation. If people are paying despite of recent price increases and declining quality, why not try to increase profits even further?

nekusar

LOL do they not realize they push more and more towards piracy? BTW here's the Disney 1937-2008 megatorrent, including lots of movies they "hold in the vault" (aka wont republish) https: SLASH SLASH thepiratebay DOT org SLASH description.php?id=5657801

avgDev

Oof. I guess sailing the high sees is back on the table. We are back to cable pricing, but shows and movies are all over the place and now we need multiple apps to track us.

micromacrofoot

Would be interesting to see a chart with the reviews of their original content relative to their reported profits, I suspect they do not align at all.

Jcampuzano2

Same company that also announced that their supposedly "ad-free" plans will now be allowed to include ads and promotional content before and after content. These streaming services learned nothing from cable are just pushing people back to pirating

behnamoh

Surprisingly, increasing user hostility is a filter of users' tech savviness and IQ. I doubt most HN dwellers will tolerate price increases or ads or anything like that. They can pirate shit, and they can block ads. They're better off compared to the rest of the population who is not tech-savvy enough or smart enough to bypass these user-hostilities. These companies basically extract revenue out of people who are relatively poor.

runamuck

If you live in the DMV, you can get a free DC library card. You then get free access to Kanopy - a good streaming service with no ads. That could scratch the streaming itch without having to pay for these expensive services.

petcat

Disney+ and Hulu is probably the best value I get out of all the streaming services I subscribe to. Easily worth it for me.

demo4567

Canceling my hulu

alexgieg

Several times I got a free or discounted Disney+ subscription. Every time I watch a few shows on it, then let it go once those promotions ended. It's just not worth the money no matter the price tier, even at older prices (that considering in my country it's already cheaper than in the US), and even less so with any kind of ad thrown with it.

Aurornis

I didn’t realize Disney+ had twice as many subscribers as Hulu. Hulu has been around a lot longer than Disney+. Goes to show the value of the content mix. Not what everyone wants to hear, but I think there’s more headroom for price increases than the HN crowd likes to admit. Compared to how much people spent on cable or satellite TV, these prices feel like peanuts.

boredatoms

I mean they can do this to people who have you children who live on disney+, but this will make others think twice about the subscription

m4tthumphrey

Plex / Sonarr / Radarr FTW.

wastedpotencial

What's a reasonable setup for sailing the seas safely? It's not only the price hikes and the atomization/fragmentation of content, what made me cut the wire was that I couldn't get high quality in my computer unless I used X browser for Y service.

robotburrito

Media is so expensive now that it inspired me to take up sailing instead. It’s nice to get outside.

y-c-o-m-b

I'm seeing "average" people adopt piracy at astonishing levels because of these decisions. I went over to a friend's house the other day and his relative sent him one of those Android TV devices with access to all the pirated content you could ever want. I would never have imagined him to be ok with it. This has been happening in my social circle at an accelerating rate. People that would have scolded me for doing the same 10 years ago are now doing it.

HatchedLake721

I'm looking now to cancel my Netflix/Apple TV/Disney+/Prime subscriptions and have 1 at a given time for a few weeks/months while watching some particular series.

_caw

My family has been assembling a DVD collection for the past couple years and it's really starting to pay off. Wow, I own this media and can play it whenever I want without ads, and fear of it randomly disappearing or having scenes cut out of it? It really feels like magic. I've got a record player coming tomorrow. My song streaming service of choice keeps jacking up prices and now feeds me AI slop; it's time for a change. I suspect kids growing up right now will experience a renaissance of physical media from fed-up parents.

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