Apple CEO Presses Software Chief to Pursue More Ambitious AI Strategy

124512310X

And so the enshittification of Apple begins.

scrlk

https://archive.is/MjIRk

vinyl7

The future of software and technology was already looking pretty bleak pre-AI. Now the AI slopification of everything feels like the final death blow to me.

calmworm

An even minimally usable AI product would be a good start…

amelius

Affordable DRAM forecast just moved to 2050 ...

benoau

They're in an interesting spot with AI, any rival has to run behind Siri to do the same things but they're not guaranteed a 30% piece of their revenue anymore, they're leaning on Google for datacenters so there's a real cost for usage but they're not yet worth paying to use. > better integrated with its technology than the competition And even this is looking more like short-term relief than a lasting advantage, and in a lot of countries they've already exhausted that option.

Den_VR

Apple’s opportunity is the greatest hope I know of for the democratization of AI. Fingers crossed

ohrus

I think we've long ago lost the plot on software. I great this news with continued apathy. Software and ceiling-less capitalism are at odds with each other.

TheOtherHobbes

The subtext is clearly that Federighi may need to reconsider his position. Not before time. Apple's software is a bland directionless nothingscape compared to the hardware.

dragthor

fm serve is a good start.

zsoltkacsandi

It is very disappointing what Apple has done in the past two years with Siri and AI. First they did an ad for Apple Intelligence and Siri. Then two years silence. Then they launched it, it’s worse than it was before, not available in the EU and they use models from other companies.

xnx

It's a crowded field and Apple has almost no expertise in AI, but hopefully they can find some angle that makes use of their massive locked-in customer base and huge piles of cash.

SpicyLemonZest

> Another concern is Federighi’s preference for planning over relatively short periods, typically 12 to 18 months, compared with the multiyear road maps favored by Apple’s hardware organization. I feel like everything I read about Apple's AI strategy is full of these kind of "huh?" moments. How can someone who wants Apple to pursue an "Ambitious AI Strategy" simultaneously believe that the software org can produce meaningful multi-year roadmaps right now?

needSomeCoffee

Interesting notes about Craig's management style in that article. I have worked with a few C-Level folks with similar traits (e.g. "smartest in the room", etc.) and never seen great outcomes. Have been hoping for years that MacOS would get back to being a delightful upgrade -- faster, better, etc. For me, that has been lost during the Craig decade or so. Note: This is just an opinion, and not well informed apart from seeing a guy like guys I worked with. I.e. not Craig's fault, and it might have been worse if not for him.

rolosa

Siri needs to be useful, period. When my phone is sitting on my countertop and I say "hey siri, add eggs to my shopping list" I expect it to add eggs to my shopping list, as it has done so for years, instead of saying "you'll need to unlock your iPhone first." When I'm driving my car merging onto the highway and I see furniture on the ramp, and I say "hey siri, call the local non emergency police department number" so that I can report it, I expect it to say something like "I have the [city name] non-emergency phone number, want me to call now?" Instead of it saying "calling the New Jersey police department" which is halfway across the continent from me, and then giving me no way to hang up the phone hands free forcing me to grab my phone from the console and quickly try to hang it up while I'm driving at highway speeds.

ykurtov

I don’t get why journalists keep calling appointed bureaucrats “czars”. That absolute power fetish begun in second Trump term and didn’t seem to age well. Do they expect any of those czars to kill any of their children to protect their position? Fair enough, some of US czars actually had their private firing squads. And they did kill people at their will. And remained unpunished. But for the love of the people I wouldn’t bow to people like Bovino in a tech article. Anyways, I can’t imagine that’s what US people want.

AnonC

> Even today, Federighi carries a reputation for having been an AI skeptic, concerned about the technology’s privacy, security, societal and employment implications. I’m kinda in agreement with Federighi on these concerns. Though he hasn’t delivered on software quality (from my perspective), I believe it’s good to have someone who keeps these concerns in mind (not necessarily SVP of software). I tried Siri AI on iPhone recently thinking that it’d be great. I found that Siri AI can’t even navigate to a given URL to get look up information (the response was, “I can’t access specific web pages”). At this point, it seems like Siri AI is probably good for accessing/working with some data on the iDevice and/or doing research on the web. Siri AI to me when I asked what it is even good for: “I can help with a wide variety of tasks on your device. I can help you draft emails and messages, set reminders, create calendar events, and find information from the web. I can also help you organize text, perform calculations, and manage your smart home accessories.” The software chief who pushed out the previous AI chief (who wasn’t enthused by LLMs) must move out for Apple’s AI…and even its own consumer release software…to improve.

porridgeraisin

It is quite difficult for me to think of a mass-consumer AI business here. You can add a hundred little features scattered throughout iOS that give real improvements, and maybe put that behind a subscription? For platforms like instagram, you can use it to drive way more ad revenue and it sorts itself out, as described here: https://x.com/firesidealpha/status/2107082123215810862 What is the equivalent for iOS/iCloud?

c0rruptbytes

apple needs a better software cadence- siri cannot wait for every WWDC to get a bump, we should be seeing it every month in this current AI field