Apple announces new Mac sales record following MacBook Neo launch

65

Maybe PC manufacturers will finally get a wake up call to stop making plastic shitboxes. Maybe Microsoft will get a wake up call too. Though, I kind of doubt it as the incompetence in PC land is comical.

zer00eyz

> "best launch week ever for first-time Mac customers" Reading this line made me think of the old I'm Mac / I'm a PC commercials. This may be fresh on my mind because Justin Long and John Hodgman are selling Ozempic now.

ndr42

Cook: "Mac just had its best launch week ever for first-time Mac customers." I don't doubt that it will sell well (I ordered one myself) but I really dislike this kind of marketing. I would like to get some numbers not "best launch on a Tuesday in a year that ends on 6..." Edit: (Apple stopped reporting sales numbers in late 2018)

longislandguido

Tahoe/iOS26 are still the most godawful buggy pieces of software Apple ever created. I counted 0 net improvements and countless new bugs. Apple is having their Windows ME moment. It doesn't matter how much cheap hardware you throw at the unwashed masses. It's all about the software they would say. The chickens have come home to roost.

sourcegrift

This is how you extrapolate one fluff marketing tweet into a full article, watch and learn. I also had the best sales this season

nodesocket

Neo is wily popular, but don't expect it to generate significant profits for Apple (disclosure I'm a AAPL shareholder). I assume the profit/profit margin on Neo is paper thin.

yalogin

This was fully expected. They just fully exploited their economies of scale and entered the low end market. They are going to grab a lot of market there from windows

hammock

Who knew, people just wanted Apple to make cheaper products. People have been asking for iPhone SE to come back for what feels like decades, maybe they will do that next.

wolvoleo

Huh the neo can't really be the driver of this right? As it's barely out and I think not yet physically available in most places. The headline hints at a causation that I don't think exists.

zoogeny

Part of me thinks this is a bad sign for Apple. They have always been a premium brand. I'm not a business major, but it just feels like a bad thing when premium enters low-end markets. But on the other hand, this is kind of the culmination of them owning their hardware stack. They can avoid the commoditization race to the bottom since they are the exclusive owners of a significant amount of their hardware vertical, From chips to enclosure. Perhaps that will let them retain the margins that were previously driven by a consumer base that prized prestige over price. While my intuition is that this may be the last big cash grab that Apple squeezes out of their premium image, they did have a massive hit back in the day with the original iMac (the CRT based one). They've defined "cheap and premium" categories before.

ksec

I actually liked the Design of Neo more so than the Air. It is just more practical. I also like thin bezel rather than no / minimal bezel. I still haven't found any concrete evidence but I think the Key travel on Neo is at least 1-2mm higher than Air and Pro. And back to the good old MacBook Pro Early 2015 era keyboard. If it could make the trackpad completely silent and an A19 Pro with 12GB, double the SSD speed would have been perfect. Would have loved M5 with 16GB Memory but I guess that eats into Air.

erelong

That's a shame, although I'm not sure what I would recommend instead

jeremie_strand

The Neo probably shifts the long-term competitive dynamic more than the sales record itself suggests. Once developers and students normalize buying into the Apple silicon ecosytem at sub-, the switching cost conversation changes — it's harder to argue 'too expensive' when the entry point is gone.