Apparently Google hates us now
zeitg3ist
455 points
236 comments
May 20, 2026
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Discussion Highlights (20 comments)
clacker-o-matic
oof that sucks; i really wish there was more info on why google decides to crawl or not crawl a page
drcongo
https://xcancel.com/pokemoncentral/status/205712380740463825...
echelon
Pokemon Central runs ads (Google AdSense at that!), which is probably how they pay for everything. Google is likely their biggest inbound source of traffic, so they're probably experiencing a marked revenue drop as well. It's unfortunate that so many livelihoods are subject to the capricious whims of a single company. A company that is increasingly seeking to keep users on their engine without sending eyeballs or revenue to any third parties at all. We're watching Google's "embrace-extend-extinguish" arc for the web. It's not over by a long shot, but they absolutely intend to finish the job.
frouge
I can even tell you that Google hates us all
ChrisArchitect
Title could be: Apparently Google hates Pokémon Central Wiki now (to be clearer what the source of the post is)
p4bl0
The same thing happened with my blog a few weeks ago. It was well referenced for years and suddenly almost all of my entries are not indexed anymore. The Search Console indicates that the URLs were crawled but are currently not indexed, and contrary to technical problems, there nothing I can do to fix it, I just have to accept that most of my articles cannot be found via Google anymore. EDIT: I don't actually think it is related, but now that I think of it, the timing corresponds with when I started setting up TDMRep to forbid using my content to train LLMs.
hungryhobbit
They're a wiki. Wiki spammers are relentless now. Source: a small wiki I help manage, for an obscure game with <10k players, recently had to disable new signups, because the spam was so bad (and it was stuck on an old version of MediaWiki, which didn't have CAPTCHA-support). On a popular wiki, and it sounds like this one was fairly popular, I imagine even CAPTCHA's won't be enough to stop wiki spammers. If those spammers were posting more than just "buy my penis pill" garbage (e.g. they were putting links to malware sites), Google probably, and somewhat legitimately, saw them as a source of such malware. I imagine the fix for the OP is a thorough audit/cleansing of all malicious content on the wiki, followed by some sort of appeal to Google (which will no doubt take months, if they even respond at all, because ... Google). Really OP's only hope is that the Google team responsible for this has an Italian Pokemon fan; otherwise they are probably screwed.
marginalia_nu
To be honest it's probably just jank on Google's end. There's a lot of delayed cause and effect in search, and it's much easier to make a minor mistake that excludes 0.1% of websites from crawling or indexing than it is to detect that it's happened except from affected websites telling you about it. Like in marginalia I've had a bug that affected websites in the condition that if the root path didn't support HEAD, but did support GET with a `Range` header, and it correctly responded with a HTTP 206, then the website wouldn't be indexed because some code that was testing the root document for issues as an initial probe handled that as an error state. Most websites that support range requests also support HEAD (as this usually means the document isn't generated). Except a handful of Caddy-based configurations, about 0.3% of servers.
cess11
Perhaps they're decommissioning search in favor of LLM:s.
astkl
My guess is that the combination of Wiki and Pokemon is highly suspect for Google. The Pokemon Industrial Complex has advanced astroturfing especially on YouTube/Twitch, where streamers mention the damn things in any second episode, they "accidentally" meet people going to Pokemon conventions in live streams and so on. Try to audit the Wiki if anyone abused it.
cynicalsecurity
Can someone start a new Google, please? Just search, nothing more. I'm willing to pay 10 USD a month for that. API access included.
phyzix5761
Why would Google need to direct traffic to the website when they've already scraped and trained their models on the data? Content creators and legitimate websites were wham-bammed and thank-you-ma’amed.
paol_taja
You guys made the classic SEO mistake of building a real community site instead of a Reddit thread, a coupon subfolder, or an AI summary. Scherzi a parte, spero che possiate recuperare presto…
computomatic
A wiki with only 11 pages? Perhaps they will investigate why 541,000 pages aren’t being indexed. In my experience, Google provides adequate tools for identifying and resolving indexing issues. Google won’t serve pages it hasn’t indexed. Seems they left a lot of relevant details out of that tweet. Edit: and the most likely answer would be that their current robots.txt disallows virtually all indexing. I’m no SEO expert but entries like this seem like footguns: User-agent: Google-Extended Disallow: / Edit 2: there’s more info in the full thread but that was only viewable via the xcancel link someone else shared (despite having the X app installed - deeplinks don’t work today). A helpful example of why X is not the best platform for sharing multi-post threads. Seems robots.txt was considered but ruled out.
kokojambo
It appears for me when I search for it. Even Gemini is cool with looking for it. Here is a part of the Gemini result I got which was directly above the regular result link. "Pokémon Central is a major community network and independent Italian encyclopedia for everything Pokémon-related" Honestly, the title is super clickbait and it doesn't even reflect reality. Its so easy picking some giant entity far away and create some drama about it. Dont get me wrong, I am not a google fan, but I also dislike clickbaits and whiney dramatic claims, moreover if unverified.
sitebolts
Google's always adjusting its search rankings, but it's rare for a legitimate site to suffer such a sudden massive hit without reason. My first thought would be that they accidentally blocked Google's crawler (maybe through some kind of anti-AI setting?) or that Google believes that the site is serving malware or spam. Either scenario can have that kind of effect. I can see that their forum at least appears to have strong Cloudflare anti-bot rules in place, so that might be the case. They're also using a subdomain for both their wiki and forum, which Google has been observed to punish. They might consider moving each of those to their own separate .com domain. But aside from that usual stuff, there's one more possible reason that's specific to this site. In November of last year, the Pokemon Company rebranded their "Pokemon Trainer Club" to "Pokemon Trainer Central", which is the first result that comes up when you search for "Pokemon Central". That change was made a few months before the sudden drop in traffic, but could still be a viable explanation here. Google does routine re-ranking on a daily basis along with occasional major re-ranking, which happens maybe a few times a year, so the delayed hit that they saw could have come from Google finally recognizing that most people who search for "Pokemon Central" are no longer looking for the wiki like was once true in the past. https://gonintendo.com/contents/54863-pokemon-trainer-club-r...
arjie
Wikis are just high-risk for SEO. Getting my own personal wiki to be indexed was such a challenge that I'd just about given up when a friend who is more acquainted with the whole thing helped me make sure I had all the bits and bobs in the right place. If you're not careful, people can easily put spam all over your site and then it'll really ruin your presence on a search engine. Google is really big, though. Really really big. They're so big that not even all the people inside Google are trustworthy to them on a subject like this. But they don't universally hate wikis and so on. It's just you have to do a lot of work and make sure you don't have spam on your wiki, and then fill in all of the information in your meta tags, and have a sitemap.xml, and all that. Here's my wiki for example: https://wiki.roshangeorge.dev/w/images/8/89/Screenshot_-_Goo...
declan_roberts
I suspect this is a cloudflare thing since the other search engines are doing fine. I'd look closer into your cloudflare settings and see what you can relax.
ZeWaka
Interesting. My small game wiki was also affected ~3 weeks ago. It doesn't even show up on Google anymore even if you directly search for the URL. We don't get any spam since there's no public signups for editing access.
_alphageek
I still have 42k page indexed, but previously I had 20k impressions per day, past week impressions started to change. And now I have 399 impressions per 24 hours :/