Amazon pilots ad services in ChatGPT
thm
88 points
87 comments
September 10, 2026
Related Discussions
Found 5 related stories in 75.0ms across 6,164 title embeddings via pgvector HNSW
- Advertise in ChatGPT montecarl · 580 pts · July 21, 2026 · 69% similar
- A milestone in expanding access to AI tosh · 12 pts · August 31, 2026 · 66% similar
- ChatGPT Work Tiberium · 332 pts · July 09, 2026 · 62% similar
- ChatGPT ad targeting is garbage hermitcrab · 36 pts · September 02, 2026 · 61% similar
- How Organizations Use AI: Evidence from ChatGPT [pdf] malshe · 91 pts · August 13, 2026 · 56% similar
Discussion Highlights (14 comments)
mc32
What a garden path of a sentence! I’m not surprised by this, unfortunately. One can hope that it does not materially affect (bias) output.
jerf
When ads are inevitably folded into the prompts to the AI, I imagine it'll be fun for a bit to prompt the AI to react with disgust to the idea of having to serve some ad. Until they fix that hole. I hate that the progression is so predictable. Yeah, clearly labelled ads today. Less clearly labelled tomorrow. Then they'll be indistinguishable from the text of the AI but still separate. Then they'll start folding it in to the AI prompts. Then they'll start folding it in at the training phase so the weights themselves drive you towards Thinking Ford First, this step being inevitable because it almost certainly will be by far the most effective of all of these techniques. Opus 7.2 Brought To You By Mountain Dew. Just a coincidence that every time you ask it to build an authorization system it writes code to ensure that the user has drunk a verification can, and is just incompetent at removing that code for some reason. Sigh. Enjoy this era of AI, folks, while the AIs are still developing too quickly for enshittification to catch up properly and the market and indeed the National Interest won't let anyone slow down so it can. But it will. It is inevitable. Make sure to at least keep a toe dipped in the open weights AIs, and any future truly open source AIs that develop.
0xDEADBEEFCAFE
Forget Amazon, ultimately this is going to dramatically alter consumer choice on a manufacturer level and OEMs won't be able to optimise their way around it. Users might not even notice - Will they prompt around it e.g., "Didn't Dyson used to make a hair dryer that was well reviewed?" if it isn't even recommended to them?
bitmasher9
It looks like the old saying is true. The smartest minds in all of tech are working overtime to get you to click on advertisements.
ppalata
This is not meant to be tongue in cheek comment but has anybody figured out how the companies manage the "everyone is going to be replaced in a year" rhetoric while also working hard on ads that are clearly designed for humans to consume?
ryandvm
Did anybody think this wasn't going to happen? They weren't going to burn a couple trillion dollars of capital and lose money on every API call just so you could ask it to tell you why your cat brings you dead mice. They're going to pump this shit so full of advertising it's not going to be funny. And worse, it's going to be incredibly subtle and insidious. You're not even going to realize the responses are guiding you into certain purchases. Just gentle, reassuring advice that you should be buying shit. This future sucks.
faangguyindia
ChatGPT sends a lot of traffic to our app! In fact, most of our users come from ChatGPT. My guess is that it’s because users talk to ChatGPT about our app, so it recommends it to more people?
spottedmarley
Boy, they just keep adding bigger and better reasons to never use ChatGPT. Good for them.
yousif_123123
AGI has been achieved. Now let's grow ad revenue.
cmiles8
Nobody wants this. Seriously what problem are we solving for here apart from Amazon trying to justify burning a giant pile of cash for OpenAI?
throwitaway222
You would think Amazon would back off from being a "pilot" for a while.
sensanaty
How epic, we supposedly have AGI if the marketing is to be believed, and what do these clever folks decide to do with their new omnipotent computer God that "solves coding" as one of the Anthropic drones so aptly said? More fucking advertisements. What a bright future we have ahead of us.
shevy-java
> Advertisers value Amazon for its troves of shopping and streaming data that can be used to improve marketing precision. Thankfully I don't see their AI slop spam, not only due to ublock origin but because I have now made it my mission to support all who wish to eliminate ads on this planet. Since greedy corporations such as Amazon never learn, the counter-movement must help make ads totally obsolete. The sooner the industry accepts and learns that pestering folks is no longer acceptable, the better.
qsbuilder
finally, a way for LLMs to hallucinate revenue